In an industry first, Franchise Fractionals is proud to announce its launch, offering a comprehensive solution to the fragmented world of fractional executive support in franchising. Founded on the belief that “a rising tide lifts all ships,” Franchise Fractionals is dedicated to uniting a community of fractional franchise executives who share a commitment to growth, innovation, and collective success.
Recognizing the unique challenges faced by the franchising community, Franchise Fractionals aims to simplify the process of finding and collaborating with top-tier executive talent by providing brands with a community of experts, ensuring a comprehensive and cohesive strategy for their growth needs.
At the helm of Franchise Fractionals is Katherine LeBlanc, whose extensive experience and innovative thinking have identified the need for a cohesive network that brings together the best in franchise leadership. “Our goal at Franchise Fractionals is to educate the industry on the benefits of working with fractional expertise while providing a community for those currently offering these services,” says Katherine, “when it all comes together, it should be a win-win!”
Supporting Katherine in this venture are founding members Alexandra Russo, Marianne Murphy, and Liane Caruso. Each brings a wealth of experience and a unique perspective to the network. Alexandra’s strategic insights, Marianne’s innovative solutions, and Liane’s expertise in community building and marketing strategy form the cornerstone of Franchise Fractionals’ mission to elevate the franchise industry through shared wisdom and collaborative growth.
The fractional executive space, particularly in franchising, has seen significant growth yet remains highly fragmented. This dispersion has led to a gap in understanding and utilization of fractional executives within the franchise industry. Franchise Fractionals is set to bridge this divide, offering education, resources, and support to both brands and executives. By highlighting the value and impact of experienced franchise executives, the network enhances individual brand recognition, accelerates partnership formations, and improves the overall value perception of fractional services.
“In my work as a fractional leader, I’ve seen the impact I can make with the brands I work with individually,” says Liane Caruso, of Hello CMO, a fractional marketing expert, “now, I am excited to see that impact multiplied as this network supports the industry and each other.”
At the heart of Franchise Fractionals is the conviction that collaboration and shared learning are pivotal to the success of both brands and executives. The network fosters an environment where members can share insights, strategies, and successes, thereby elevating the entire community. This approach not only benefits individual members but also provides brands with a richer, more diverse pool of expertise to draw from.
