The Honey Baked Ham Company today announced Kylie Kelce, podcast host of “Not Gonna Lie with Kylie Kelce” and mom of four, as its brand ambassador and launched “Traditions That Bring Us Home,” a new holiday campaign celebrating how family traditions evolve from one generation to the next. The national campaign runs across TV, streaming, digital, social, and radio now through the holiday season.
For generations, HoneyBaked has been part of the moments families look forward to year after year. “Traditions That Bring Us Home” celebrates those moments: the traditions we look forward to, the ways each generation makes them its own, and the people who make them feel like home.
For Kelce, that idea is personal. HoneyBaked has been on her family’s holiday table for years, from the signature Bone-In Ham that always makes the menu to the Cinnamon Apples her grandmother, Mimi, loved. After Mimi passed, the family kept serving them in her memory. Today, they’re a favorite with Kelce’s own daughters.
“HoneyBaked has been part of my family’s holiday traditions for years, so creating this campaign with a brand I genuinely love was really special,” said Kelce. “The Bone-in Ham is always a centerpiece at our house, and there are certain things you have to have around it: the Double Cheddar Mac & Cheese, the Maple Sweet Potato Souffle, the Rolls, and, of course, the Cinnamon Apples. Those were my Mimi’s favorite, so after she passed, we kept serving them for her. Now all four of my girls love them, even though Wyatt was the only one who got to meet her. I love that something as simple as a favorite food can keep a piece of someone, and a family tradition, going.”
As brand ambassador, Kelce brings her real-life take on family, food, and hosting to HoneyBaked. She shows how a new generation is holding onto the traditions it grew up with while creating new ones that fit how families gather today.
“We’re incredibly excited to partner with Kylie as our brand ambassador this holiday season and begin this next chapter for HoneyBaked together. Kylie is a natural fit for HoneyBaked. Her connection to our brand is authentic, and she brings a fresh, relatable perspective on how families host and gather today,” said Maegan Markee, Chief Commercial Officer at The Honey Baked Ham Company. “She represents a generation that’s taking the traditions they grew up with and making them their own, which is exactly the spirit of ‘Traditions That Bring Us Home.’ This holiday also marks the start of a broader marketing transformation for HoneyBaked, one that honors our heritage and celebrates our loyalists while finding new ways to connect with the next generation of HoneyBaked customers.”
“The best holiday meals aren’t about spending all day in the kitchen, they’re about getting everyone around the table,” said Chef Tim Ziga, Culinary Director at The Honey Baked Ham Company. “HoneyBaked has always made that part easier. Whether it’s a big holiday dinner or a busy night with the family, we want to give people great food and more time to actually enjoy the moment.”
HoneyBaked’s holiday menu includes its signature Honey Baked Ham, smoked for up to 24 hours and individually hand-glazed with its sweet and crunchy glaze, along with premium turkey breasts, heat-and-serve sides and desserts. Guests can plan ahead by ordering now at HoneyBaked.com and scheduling in-store pickup closer to Thanksgiving or the holidays. The full menu is available at participating locations nationwide and through HoneyBaked.com.
