The Coffee Bean & Tea Leaf is opening a new café in Camarillo, California, on October 16, continuing its franchise expansion across California and other U.S. markets.

The company is marking the opening with three days of promotions, culminating in a grand opening celebration on Friday.

The promotional schedule includes

  • October 14: Any large beverage for $5 during happy hour from 2–6 p.m.
  • October 15: Free upgrade to a large size on any beverage throughout the day.
  • October 16: Buy one, get one free on beverages.

The official grand opening celebration will take place October 16 from 10 a.m. to noon, featuring a ribbon-cutting ceremony, product sampling, and giveaways.

The first 50 guests will receive promotional items, including a tote bag, tea tin, patch, $5 coupon, and limited-edition studded cup. Customers who enroll in the Coffee Bean Rewards loyalty program on opening day will also receive a complimentary beverage.

The Camarillo opening is part of The Coffee Bean & Tea Leaf’s ongoing strategy to expand its franchised café footprint in California and other high-growth markets across the country.

Beverage, Growth, Marketing & Promotions, News, Coffee Bean & Tea Leaf