Jamba Juice will open its first store within Target on September 1 in Grossmont Center in La Mesa, California, with a second store opening on October 8 in Kannapolis, North Carolina. The pilot program will be evaluated in early 2007 to determine next steps of the relationship.
“Target and their core consumers of families are a perfect partner for the Jamba brand,” said Paul Clayton, CEO of the company. “Our brand appeals to moms who are looking for healthier snack options for their families, and kids love our delicious fruit smoothies. It’s a choice that makes the whole family feel good.”
The Jamba Juice stores will offer the same full-service menu of smoothies, juices, and packaged snack items as Jamba Juice offers in its freestanding stores and will be located in Target’s foodcourt area.