Moroch, a leading full-service marketing and communications agency, continues to expand its representation and legacy relationship with McDonald’s, adding over 300 locations in North Carolina to its existing AOR representation in 14 other major market regions. This latest win showcases the strength of the Agency’s work with McDonald’s, building on the recent additions of Atlanta, Columbus and Southern VA markets.
New regions incorporated under Moroch’s purview include Raleigh-Durham (Fayetteville), Greensboro-High Point-Winston-Salem, Greenville-New Bern-Washington, and Wilmington.
“McDonald’s, as our longest-tenured, ongoing client, inspires true passion for the brand and what it represents, which sits at the core of our team and agency,” said Matt Powell, CEO Moroch Partners. “Our unique ability to tap into local culture brings an authenticity to messaging in every market McDonald’s trusts to us, and we’re excited to become immersed in North Carolina’s incredible regional heritage.”
“Our team is incredibly proud to extend Moroch’s legacy and partnership with McDonald’s to North Carolina, and create an even stronger bond between the brand and the region,” said Moroch Group Account Director Tricia Cherrison.
Moroch will take the lead as both creative and media buying leads for the new accounts, led by Moroch Senior Partner Cristina Vilella, who oversees Moroch’s national McDonald’s efforts.
Other markets and ownership groups in which Moroch applies its “local changes everything” approach for McDonalds include: the California Nevada Marketing Assoc., Albuquerque – El Paso, the Illinois/Iowa Operators Assoc., North Texas Advertising Assoc., South Central Texas Syndicate, High Plains Assoc., Greater Houston Operators Assoc., Empire, Greater Wisconsin Operators Syndicate, Ohio Regional Operators Assoc., Three Rivers Assoc., New York Metro McDonald’s Owner/Operators Assoc., Southern Virginia Assoc., Greater Indiana, and Greater Atlanta McDonald’s Owner / Operators Assoc.
