Kentucky Fried Chicken is introducing the summer’s most versatile and fashionable accessory— the Picnic Polo, a chic, gingham print polo that easily converts into a picnic blanket. This one-of-a-kind garment comes complete with a utensil holder and a large pocket that houses the picnic blanket extension of the polo. KFC created the summer’s hottest outdoor accessory so diners can picnic literally anywhere.

July is National Picnic Month and there is no better time than the present to create a special moment or temporary escape this season. The Picnic Polo is perfect for facilitating impromptu picnics, and the possibilities are endless:

  • Office conference room: for when summer Fridays feel so far away
  • Summer concerts: itchy grass and hands full of blankets are a thing of the past
  • Airports: for those unavoidable, yet annoying flight delays
  • Local rooftop bar: for when there are no more seats on those crowded summer rooftops

“The Colonel was no stranger to bold fashion statements like his signature white suit and black string-tie, and we know that he would be a fan of this trendy and functional Picnic Polo,” says Andrea Zahumensky, chief marketing officer, KFC U.S. “After all, a KFC picnic looks good on everyone.”

In honor of National Drive Thru Day, July 24, this stylish, yet handy, accessory will be available via a limited, free giveaway at a KFC restaurant in Springfield, Missouri (215 E. Sunshine Street). Why Springfield, Missouri? It’s the home of America’s first-ever drive thru. The first 15 customers, who are potential winners, to visit the drive thru on July 24 (restaurant opens at 10:30 a.m. CDT) will receive the Picnic Polo, a free KFC $20 Fill Up (KFC’s signature bucket meal), and an exclusive picnic kit valued at more than $100.

Not driving through Springfield? No problem. Fried chicken and picnic fans across the U.S. can visit and enter for a chance to win this new closet staple starting today through July 31.

Customer Experience, Fast Food, Marketing & Promotions, News, Kentucky Fried Chicken