Pieology announced its second international market entry into Spain and its focus on moving its domestic operations to a franchise-owned business model.
This announcement comes on the heels of the brand’s successful market entry into Mexico with its first location in Mexico City, which opened in late February and signals the first of many upcoming international expansion plans for the fast-casual brand. Most recently Pieology finalized an agreement with Comess Group, a multi-concept operator with over 300 operating restaurants throughout Spain and other parts of Europe, to begin development of two locations in Spain by the end of the year, including Spain’s Santiago Bernabeu Stadium, home to the Real Madrid soccer team.
In the U.S., Pieology continues to experience domestic growth with new locations across the country, including recent openings in Utah, Iowa and California, with continued opportunities projected for 2018. Namely, this spring the brand will enter the New York City market with highliy anticipated openings in Brooklyn and Manhattan.
The expansion news comes amid a period of strategic restructuring for the brand, as Pieology will shift its business strategy to focus on a primarily franchised business model both domestically and internationally. This strategic decision allows local Pieology stores across the country to better serve and support the communities in which they are located.
With an eye on growth and operational excellence, Pieology looks forward to continuing to serve local communities, while bringing the same high-quality ingredients, customer service and dining experience to new locations in the future.
Since 2011, Pieology has been dishing out delicious hand-crafted pizzas, growing from a simple idea to bring creativity back to pizza that more than 130 stores across the United States now embrace, with additional international expansion opportunities on the horizon.