This holiday season, Rita’s Italian Ice & Frozen Custard is serving up a sweet new way for fans to enjoy their favorite classic pies with the launch of its limited-time Pie Concretes. Inspired by the desserts that make this time of year so special, these four delicious creations put a frozen twist on traditional holiday favorites.

Bringing the flavors of the holiday dessert table to every spoonful, Rita’s Pie Concretes blend its rich and creamy Frozen Custard with indulgent, pie-inspired mix-ins for the ultimate seasonal treat. Perfect for satisfying a sweet craving or enjoying with family and friends, these festive creations will be available at participating Rita’s locations nationwide November 2 through December 6, giving fans a limited time to enjoy a taste of the holidays!

The limited-time Pie Concrete lineup includes:

  • Pumpkin Pie Concrete: A fall favorite reimagined with creamy Vanilla Frozen Custard blended with Pumpkin Creme and Vanilla Wafers for a delicious twist on a seasonal classic.
  • Apple Pie Concrete: All the flavors of a homemade apple pie, featuring Vanilla Frozen Custard blended with Apple Pie Filling and Vanilla Wafers, then stuffed with Apple Pie Topping for an extra burst of apple goodness.
  • Caramel Pie Concrete: A sweet and indulgent combination of Vanilla Frozen Custard blended with rich Caramel and Vanilla Wafers.
  • Cookies n’ Cream Pie Concrete: A delicious twist on a fan-favorite flavor, blending Vanilla Frozen Custard with OREO Cookie Pieces and Vanilla Wafers for the perfect combination of creamy and crunchy.

“There’s something special about the desserts we share with family and friends this time of year, and we’re excited to bring those familiar flavors to life in a fun new way,” said Carmela Hughley, Senior VP of Marketing Insights & Innovation at Rita’s Italian Ice & Frozen Custard. “Our Pie Concretes combine everything fans love about classic holiday pies with our signature Frozen Custard, creating a sweet treat that’s perfect for celebrating the season.”

Looking for more sweetness? Download the Rita’s Ice app to start earning rewards on your purchases. New members can enjoy one free small Ice, Custard, or Gelati just for signing up and making their first purchase. Those who aren’t Rita’s loyalty members yet can download Rita’s Ice app from the Apple or Google Play stores, or by visiting ritasice.com/app/. Join now to receive free treats, birthday rewards, exclusive app offers and more!

Rita’s signature Italian Ice is made fresh daily on-site and available in a rotating daily selection from over 80 flavors. Other menu items at Rita’s include creamy Frozen Custard, signature Gelati, Concretes, Frozen Coffee, Rita’s Blendinis, Milkshakes and more.