QDOBA Mexican Eats, America’s rapidly growing #2 brand in the Mexican fast-casual category, has signed a new development agreement for 17 restaurants across San Diego County. The agreement is led by Hyperion Brands, LLC, a San Diego based multi-unit operator.
“California is a priority growth market for QDOBA,” said Jeremy Vitaro, Chief Development Officer at QDOBA. “We’re excited to grow the brand with the Hyperion Brands team, a proven, operations-first organization that also brings a strong development track record and a hometown advantage.”
QDOBA and its franchise partners currently operate approximately 875 restaurants, with plans to double the brand’s footprint to approximately 2,000 restaurants and open 100 restaurants annually in the years ahead.
The San Diego agreement adds to QDOBA’s growth across California, following a development agreement signed earlier this year to bring the brand to Ventura and Santa Barbara with an experienced QSR operator. Both agreements reflect QDOBA’s broader franchise development strategy to grow with multi-unit operators.
“We see real opportunity for QDOBA to stand apart with its fresh, customizable menu and signature offering of free guacamole and queso with any create-your-own entrée,” said Cesar Shih, CEO and Co-Founder, Hyperion Brands, LLC, who is also a franchise owner and multi-unit operator of Habit Burger & Grill. “As a San Diego based operator, we’re looking forward to bringing QDOBA’s bold flavors and great value to our guests across the region.”
