Torchy’s Tacos will launch its sixth annual Some Like It Hot promotion beginning August 1. While Torchy’s features a special Taco of the Month every month, each August they turn up the heat with a lineup of four seriously hot, Damn Good tacos with a new taco introduced each week.

“It’s clear that Torchy’s fans crave tacos on the hotter side—from our year-round offerings of Green Chile Queso to our famous tacos that come with Diablo Sauce,” says G.J. Hart, CEO. “With our Some Like It Hot line-up, our guests can test their limits to see just how much heat they can handle as they standoff against the hottest tacos in our taco vault.”

Each week, the tacos’ heat level will crawl up the Scoville scale, the recognized scale for determining spiciness or “heat” in foods. Torchy’s will introduce a new taco each week with all four fiery tacos available to order the last week of the month.

This year’s Some Like It Hot taco lineup includes:

  • Bottle Rocket Shrimp (8/1-8/31): Habanero battered fried shrimp, cabbage slaw, cotija cheese, candied jalapeños, cilantro and Diablo Mayo on a flour tortilla.
  • Barnburner (8/12-8/31): Marinated and grilled beef, chopped bacon, Manzano chile salad, Texas artisan goat cheese, cilantro, Avocado Sauce and Diablo Sauce on a flour tortilla.
  • The Creeper (8/19-8/31): Habanero battered fried chicken, chorizo, chopped bacon, Brushfire jalapeños, cotija cheese, pickled onions, cilantro and Creamy Ghost Pepper Sauce on a flour tortilla.
  • Scalding Pig (8/26-8/31): Pasilla and Ghost Pepper stewed pork, jack cheese, escabeche carrots, chicharrón, sour cream, cilantro and Torchy’s own XXX Hot Sauce on a flour tortilla.
  • Think you’re brave enough to eat all four at once? New this year, Torchy’s Tacos will host its first Some Like It Hot taco eating contests for those who like to challenge their taste buds and threshold for heat. Contests will be held in select markets on Monday, Aug. 19 – National Hot and Spicy Food Day. Interested participants can sign up at starting August 6—and onlookers are encouraged to sip on a glass of The Ranch Party while they cheer them on.

Some Like It Hot taco eating contest locations include:

  • Austin, Texas: Mueller, 1801 E. 51st St., Bldg. D, Austin, TX 78723
  • Houston, Texas: Vintage, 10123 Louetta Rd., #1300, Houston, TX 77070
  • Dallas/Fort Worth: Richardson, 300 W. Campbell Rd., Ste. 160, Richardson, TX 75080
  • Denver: 88th & Wads, 7159 W. 88th Ave., Ste. 400, Denver, CO 80021

This year’s Some Like It Hot tacos are complemented by The Ranch Party, a signature cocktail mixed specially for the heat of the Some Like It Hot tacos. The refreshing beverage is designed to wash away the tears and heat with a mixture of Playa Real pineapple tequila, sweet and sour, Topo Chico, Tajin salt and lime.

Each Torchy’s location will proudly display four music festival-style posters for each of the tacos in the Some Like It Hot promotion. The posters match the taste and persona of each taco, and each week, the first 100 guests at every Torchy’s location will receive a commemorative poster upon ordering a Some Like It Hot taco, while supplies last.

Torchy’s Tacos believes in giving back to its communities. Each month, a portion of the proceeds from the Taco of the Month campaign are donated to charitable partners including MD Anderson Cancer Center, Make-A-Wish and Phoenix House.

Marketing & Promotions, News, Torchy's Tacos