Burger King

Child’s Play

It’s a given that most American kids love pizza, burgers, tacos, hot dogs, chicken fingers, and grilled cheese sandwiches.

Many of these are also the types of food that can come under fire from parents and nutritional experts who worry about what kids are eating, particularly considering the growing problem of childhood obesity and other related illnesses.

Starbucks Holds $87.4M in Impact Media Value

Starbucks is the top quick-service restaurant brand with $87.4 million of Impact Media Value according to General Sentiment’s Q2 2012 QSR MediaMatch report.

McDonald’s ($39.4 million), Taco Bell ($38.7 million), Burger King ($37.4 million), and Chipotle ($29.5 million) round out the top five. The top six brands in the rankings have remained unchanged since the last report.

Burger King Offers Limited-Time $0.50 Soft Serve

Burger King Worldwide is inviting customers to cool off during the dog days of summer with velvety vanilla soft serve in a cone or cup. 

Beginning August 17th, participating Burger King restaurants will be offering this fan favorite dessert for only $0.50 each.  

“Our guests have made it clear how much they are enjoying the new Burger King dessert menu, especially the soft serve,” says Flavia Faugeres, executive vice president and global chief marketing officer, Burger King Worldwide.

Burger King Launches Family Food Game

With a 1-in-3 chance of winning a prize, Burger King Worldwide is thrilled to unveil the Family Food Game at participating Burger King restaurants nationwide. Inspired by the popular game show “Family Feud,” every game piece can be a winner, where guests can instantly win from an assortment of fantastic and delicious prizes by correctly choosing the most popular answer based on a survey of 100 people.

Burger King's Bevy of New Menu Items Drive Q2 Sales

Burger King launched the largest expansion of menu items in the U.S. in the brand’s history during the company’s second quarter, said Steve Wiborg, president of Burger King’s North America division. Speaking to investors on August 1, he said 13 new menus items designed to broaden appeal and close gaps in day parts included the two stellar market performers in beverages: smoothies and frappés.

BBQ Heats Up Restaurants’ Summer Menus, LTOs

Aramark's Cheesy Corn Brisket-achos will debut for the MLB All-Star Game in Kansas City.

The Fourth of July may be over and done with this year, but that doesn’t mean barbecue is slowing down for consumers—or restaurants.

In fact, according to newly released research by Technomic, 63 percent of the top 500 restaurant chains offer barbecue as a flavor, ingredient, or preparation style, proving that this trend is only continuing to grow.

Technomic’s “Category Close-up: Barbecue” report also shows that overall menu incidence of barbecue sauce is up more than 5 percent in the past year.

Bacon Sundae Boosts BK's Quality Perception

Burger King's new summer menu of barbecue offerings and a much-talked-about bacon sundae dessert, which debuted in the U.S. on June 14, initially seemed to have little impact on consumer perception.

But over the past two weeks, the chain has had a significant run up in its quality perception with fast-food eaters.

BK Chicken Sandwich to Sell for $1.04 This Weekend

This Fourth of July weekend, Burger King is inviting all of America to add one of its founding flavors to their holiday plans. Burger King restaurants nationwide will celebrate America’s birthday by offering all guests the BK Original Chicken Sandwich for a phenomenal price!

On Friday, June 29, Saturday, June 30, and Sunday, July 1, participating Burger King restaurants will serve up the brand’s popular Original Chicken Sandwich for $1.04 each.

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