June 18, 2013

Burger King

Wrap concept BSkis in Chapel Hill successfully delivers food to campus students.
Signed, Sealed, Delivered

Burger King’s new delivery service could open doors for other brands.
Burger King's new coffee beverages position the brand to compete with McDonalds.
Coffee is King
May 2013

Burger King ups its coffee game to compete with other players in the industry.
Action Services Group Provides Lighting Maintenance for BK
Burger King Holdings Declares Quarterly Dividend
The board of directors declares a quarterly dividend of $0.0625 per share of common stock.
Washington May Not Have the Economy Pegged Just Yet

On August 2, Treasury Secretary Timothy Geithner wrote an op-ed in the New York Times with the title, “Welcome to the Recovery.” Despite the brash headline, Geithner was cautiously optimistic about the direction of the economy.

“...

Local Heroes Top Golden Arches

Chick-fil-A, Chipotle, and Panera Bread rank among the best quick serves in the country in customer satisfaction, according to a study J.D. Power and Associates released on Tuesday.

The 2010 U.S. Restaurant Satisfaction Study evaluated consumer responses to an...

NASCAR Star Sells BK Burgers—Literally
Tony Stewart helps promote Burger King's Smoky Cheddar Steakhouse XT by working a full shift in a restaurant.
Blister Packs are Overrated
August 2010

Back in the fall of 2007, I took the liberty in this space of calling for quick-serve operators to consider consigning standard-issue, blister-pack condiments to history’s dustbin.

The basis for this potentially unpopular position lay in my belief that while chains of all types had...

One Sauce Doesn’t Fit All
August 2010

Using ketchup to dip or slather french fries is a long-established American tradition. The pairing has not only provided consumers with a distinct flavor, but it has given diners the ability to choose how much of the condiment to use, based on their own tastes.

...

Fast Food Breakfast Not So Bad Anymore

Burger King rolls out its new healthy breakfast program for kids on July 26 and hints at other rollouts in the near future.

Canadian Burger Kings Move on Child Obesity
Burger King Restaurants of Canada Inc. pledges to limit sodium to 600 milligrams in all of the BK Kids Meals advertised to children under 12 years old.
Some Winners, Some Losers in Satisfaction Survey

Nine of 10 brands studied by American Customer Satisfaction Index show an increase in satisfaction between 2009 and 2010.

Canada’s Burger Kings Will Have a Taste of Seattle
Seattle's Best Coffee and Burger King Corp. agree to begin offering Seattle’s Best in BK restaurants across Canada this fall.
BK Franchisee Makes the Digital Reader Board Leap
St. Charles, Illinois, Burger King unveils Daktronics-manufactured digital reader board.
New Burger King Ad Agency Was an Easy Pitch
Pitch Inc. selected to be the company's advertising agency of record for its youth and family marketing business.
BK Ribs Fire Up the Sales
Burger King's slow-cooked BK Fire-Grilled Ribs have been purchased 10 million times since May 17 debut.
The Fourth and Fifth Dayparts
June 2010

For generations, Americans embraced the traditional dayparts of breakfast, lunch, and dinner, and quick serves fell into line with menu offerings and hours that respected the standards of the day.

Pigs Fly as Burger King Releases New Pork Ribs
Through marketing that plays off of the old saying "when pigs fly," Burger King advertises its new, limited-time-only bone-in pork ribs.
For Global Marketing Efforts, BK Hires New VP
Natalia Franco named executive vice president and global chief marketing officer of Burger King Corporation.
Fast Food Toy Ban is ‘Troubling,’ Association Says
Representative for California Restaurant Association says that even though toy ban in Santa Clara County affects a small number of restaurants, the ordinance is misguided.
Burger King Will Give You Whiplash
New Whiplash Whopper part of the promotional campaign BK is running to support the release of Iron Man 2.
SICOM Expands to U.K. Burger King Locations
SICOM Systems has expanded its POS system distribution to include Burger King restaurants in the United Kingdom.
BK Receives Diversity Award
The burger brand was recognized for its commitment to diversity and inclusion communication practices.