Burger King has named GPS Hospitality its Developer of the Year at the 2023 Burger King North America Franchisee Convention. The Atlanta-based hospitality company was recognized for its operations scorecard and development initiatives for the Burger King brand, including 22 remodels and new restaurant openings in 2023.
“The GPS team set out to achieve very ambitious goals this year with several high-quality remodels and openings as part of our Reclaim the Flame plan, and we’re proud of the progress they’ve made,” says Eduardo Serafim, Vice President of Development, Burger King North America. “They’ve done an incredible job investing in their restaurants and demonstrating a clear commitment to the future success of the Burger King brand.”
GPS Hospitality, which operates more than 400 Burger King restaurants in 13 states, has remodeled nearly 200 and built almost 50 new restaurants over the past 11 years. As part of its efforts, GPS Hospitality worked with the Burger King development and design team on its new “Sizzle” design, a prototype featuring warm and inviting décor providing a modern feel, digital improvements, and an enhanced Guest experience. The new design has been launched in Marion, North Carolina, and Las Vegas. As a member of the image committee, GPS plans to build a refined version of the “Sizzle” prototype design in Dunwoody, GA in 2024, with the support of the City of Dunwoody and local homeowners. GPS will build its first 60-seat Sizzle in its hometown next year.
“GPS Hospitality is honored to be recognized as the Burger King Developer of the Year,” GPS Hospitality CEO and Founder, Tom Garrett says. “We are proud of our continued dedication to building and remodeling high-quality restaurants for our team and the communities we serve and that we can represent both GPS Hospitality and the Burger King brand with the very highest standards.”
The Developer of the Year award underscores GPS Hospitality’s position as a Franchisee committed to supporting the Burger King reimaging strategy.