Gallant Building Solutions has been awarded the general contract for the construction of a 2,900 square-foot ground-up White Castle restaurant located in Elk Grove, Illinois. The free standing fast food chain will replace an existing eatery and will feature a drive-thru and an underground detention system. Construction is slated for completion in early 2012.
Continuing its commitment to Autism Speaks, White Castle will again participate in the Autism Speaks Puzzle Piece campaign. White Castle customers and employees can purchase a puzzle piece for $1, attach it to the castle wall, and support the nation’s largest autism research and advocacy organization. Puzzle pieces are available July 24 through August 20 in all restaurants.
White Castle is honoring the creation of the burger during the month of May for National Hamburger Month with special promotions and events.
"This National Hamburger Month celebration is extra special because it is also our 90th birthday year," says Jamie Richardson, vice president of corporate relations. "Starting National Hamburger Month is just one of many firsts White Castle has initiated over the past 90 years."
Quick serves could be poised to step up their franchising efforts as soon as the credit market thaws and while available real estate remains cheap. Some experts say that minority-franchisee recruitment will be a particular area of focus, as franchisors pursue the value minorities bring to customer relations, new product innovation, and new markets.
White Castle's Original Slider-scented candle is now available for purchase in all White Castle restaurants. Due to the candle's popularity and to meet customer demand during the holiday season, White Castle decided to make the candle available online and in stores.
White Castle is testing a trio of fast-casual restaurant concepts that could help the nation’s oldest quick-service burger chain decide whether to branch off in new directions.
The Columbus, Ohio–based icon, known for its little hamburgers affectionately dubbed sliders, housed the three new restaurants in rebuilt, redesigned White Castle units.
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Reporting by Blair Chancey, Sam Oches, Daniel P. Smith, Robin Van Tan, Barney Wolf & Lori Zanteson
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