Industry News | December 17, 2010
Boardwalk Signs Deal for Five VA Units in Four Years
Boardwalk Fresh Burgers & Fries signed a development deal with new franchisee Koteswara Aluri for Fairfax County, Virginia. Aluri’s first restaurant, slated to open in April, will be located at the West Springfield Shopping Center in Springfield, Virginia. Aluri’s company, Boardwalk Fairfax LLC, will be developing a total of five Boardwalk Fresh Burgers & Fries restaurants over the next four years. Aluri is evaluating real estate sites for the second restaurant in Fairfax County.
Boardwalk Fresh Burgers & Fries has restaurants open in Virginia, Maryland, Georgia, Pennsylvania, California, and Florida. While it continues aggressive expansion in these markets, it also has development plans in place for New Jersey and Michigan, with a total of 160 new restaurants in development nationwide.
"There are three reasons why we chose Boardwalk over its competitors,” says Aluri, a serial entrepreneur with investments in the hotel, financial, and banking industries for many years. “First, I found its fresh burgers and fries much tastier and bigger than other chains. Second, the choices in menu appeal to a wider section of people. The third reason I chose it—and probably most importantly—is because Boardwalk Fresh Burgers and Fries presents a clean and colorful ambience, rather than the dull, boring, and greasy atmosphere I found in the other fresh burger places."
Boardwalk Fresh Burgers & Fries has expanded rapidly in the U.S., attracting several restaurant industry veterans including the former CEO of Caribou Coffee and former COO of Jersey Mike's. Boardwalk Fresh Burgers & Fries recently announced the appointment of Kert Gennings as chief operating officer. Gennings brings decades of restaurant experience to the concept, having previously served as president of RGI, a restaurant consulting company, and COO for leading brands in the industry including Chesapeake Bagel Bakery and Jersey Mikes Franchise Company. His appointment comes at an opportune time to better serve franchisees like Aluri and other area developers and multiunit franchisees as Boardwalk Fresh Burgers and Fries continues to expand rapidly across the country.
Food & Beverage
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