Industry News | July 15, 2014

Boston Market Enters Burger Wars with BLT Chicken Burger

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As the better-burger competition heats up, Boston Market is entering the fray, but with a signature twist. The fast-casual restaurant chain, known for its rotisserie chicken, announced the launch of its BLT Rotisserie Chicken Burger, a limited-time offering available in all of its 459 restaurants through August 24.

The BLT Rotisserie Chicken Burger features the chain’s signature rotisserie chicken, thick-cut Applewood bacon, lettuce, tomato, and its roasted garlic avocado aioli on a sesame brioche bun. The burger is offered individually for $6.99 and is available as a combo for an additional $2.49. A version without bacon is available for $6.49. Boston Market VIP club members will also receive a buy one get one free offer for the Chicken Burger from July 14–18.

The Boston Market BLT Rotisserie Chicken Burger is a fresh take on a summer staple that comes at a fitting time. Last year marked the first time in a century that Americans consumed more chicken than beef, according to the U.S. Department of Agriculture, and the popularity of poultry does not appear to be slowing down soon.

“With the popularity of chicken at an all-time high and the expansion of the ‘better-burger’ category, the opportunity was perfect for a chicken burger,” says George Michel, CEO of Boston Market.  “We’ve created a burger as only Boston Market can—taking our signature rotisserie chicken and creating a delicious burger with bacon—it's the best of both worlds.”

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