Industry News | August 9, 2005

Carnitas, The New Menu Item At Baja Fresh

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Baja Fresh Mexican Grill, the California-based quick casual fresh Mexican chain, introduces savory pork Carnitas to its popular menu. Carnitas, a traditional Mexican favorite, consists of pork, seasoned and slow-cooked until tender and juicy, and spices.

The Baja Fresh version takes those same traditional cuts, then marinates them in a zesty blend of chipotle, pasilla and New Mexican chiles with garlic and onions. The meat cooks slowly for more than five hours to a tender finish, with a little kick. Baja Fresh-style pork Carnitas adds a tasty new twist to an already delicious menu filled with trademark burritos, tacos and quesadillas.

According to the National Pork Producers Council, pork is the world's most widely eaten meat and plays a vital part in a healthy diet. Pork is a good source of protein, iron, zinc and B-vitamins, which helps build red blood cells and metabolize carbohydrates and fats.

The U.S. Department of Agriculture says that pork today compares favorably for calories, cholesterol, and fat, with many other meats and poultry. Most cuts of pork are as lean or leaner than chicken.

"Baja Fresh is known for serving distinctly flavored fresh Mexican food, and this new product will certainly meet the expectations of our customers," says John Butcher, Baja Fresh senior vice president of marketing.