Industry News | June 4, 2014

ICEE Offers Promotions, Collectibles for World Cup

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Coca-Cola is offering two 2014 FIFA World Cup programs available at The ICEE Company.  These promotions give consumers the chance to win and purchase Coca-Cola 2014 FIFA World Cup collectable items.

The first program is a Coca-Cola 2014 FIFA World Cup “text to win” sweepstakes. At qualified retailers, consumers can purchase a 32-ounce ICEE cup featuring Coca-Cola 2014 FIFA World Cup graphics and a special code. The code encourages consumers to text to win Coca-Cola FIFA World Cup merchandise. Prizes include Coca-Cola 2014 FIFA World Cup soccer balls, caps, and T-shirts. The second promotion is a limited edition collector cup with Coca-Cola 2014 FIFA World Cup graphics. Consumers can purchase and fill the collector cup with an ICEE.

“The 2014 FIFA World Cup is expected to be a huge cultural event.  The ICEE Company is proud to be a part of it through our partner The Coca-Cola Company”, says Dan Fachner, President of The ICEE Company.  “The 2014 FIFA World Cup is about celebrating together, cheering with loved ones and having fun, and ICEE is excited to partner with The Coca-Cola Company in this celebration.” 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.