Industry News | August 4, 2009

Jack and the Box Introduces New Item to Breakfast Menu

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Jack’s new Chorizo Sausage Breakfast Burrito features hash brown sticks, scrambled eggs, crumbled chorizo sausage and cheddar cheese sauce stuffed in a flour tortilla and served with a side of fire-roasted salsa.

“Chorizo has been a popular breakfast choice for years, but it’s hard to find on the menus of our major competitors,” says Teka O’Rourke, director of menu marketing and promotions for Jack in the Box Inc. “With Latin flavors gaining in popularity and breakfast such an important daypart for our business, we thought this was the perfect time to add more south-of-the-border flavor to our menu. As with our full menu, our new Chorizo Sausage Breakfast Burrito is available all day, every day.”

The Chorizo Sausage Breakfast Burrito is available now for the suggested price, excluding tax, of $2.99 at all participating Jack in the Box restaurants.