Industry News | November 7, 2011

McDonalds Gets in the Holiday Spirit with Seasonal Drinks

McDonald's McCafe Peppermint Mocha
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McDonald's USA introduces two delicious new beverages to its McCafe beverage line today - Peppermint Mocha and Peppermint Hot Chocolate.

The cheerful drinks mark an exciting launch for McCafe, as the brand's first specialty seasonal beverages. New McCafe Peppermint Mocha and Peppermint Hot Chocolate are in restaurants nationwide just in time for the holidays, available now through January 2, 2012, or until supplies last.

McCafe Peppermint Mocha is the perfect blend of smooth espresso, dark chocolate syrup with a hint of peppermint, and steamed milk, topped with whipped cream and chocolate drizzle.

Customers can also get into the holiday spirit with a decadent McCafe Peppermint Hot Chocolate.

Both beverages are customizable, and available with a choice of whole or nonfat milk, and with or without the whipped cream topping.

"Beverages now represent more than 20 percent of sales for McDonald's USA, so it's becoming increasingly important to add new and unique beverage options to the McDonald's menu," says Marta Fearon, McCafe Marketing Director, McDonald's USA.

"With the introduction of the decadent Peppermint Mocha and Peppermint Hot Chocolate, we are pleased to provide customers with a flavorful taste experience that is perfect for the holiday season."

McCafe Beverage Sampling Tour

To celebrate the launch of McCafe Peppermint Mocha and Peppermint Hot Chocolate, McDonald's is popping up in select locations across the country to surprise and delight consumers with samples of its new holiday beverages.

Consumers in select major cities will be rewarded with a McCafe Coffee Break during the busy holiday season, by sampling McDonald's newest McCafe beverages. Be on the lookout for the McCafe Coffee Break Tour in the following cities:

  • San Francisco, CA (November 7)
  • Denver, CO (November 11)
  • Atlanta, GA (November 17)
  • Chicago, IL (November 19)
  • Boston, MA (November 23)
  • Washington D.C. (November 25)

 

McCafe Peppermint Mocha and McCafe Peppermint Hot Chocolate are available nationwide at participating McDonald's in small (12 oz.), medium (16 oz.) and large (20 oz.) sizes.

McDonald's USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome food made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by local business men and women.