Papa John’s, the Official Pizza Sponsor of the NFL, announced that it is kicking off the 2011 NFL regular season where it left off at Super Bowl XLV—offering all of America the chance to win a free large one-topping pizza.

With the season set to kick off this Thursday, Papa John’s is rewriting the playbook by announcing the Million Pizza Giveaway to members of its Papa Rewards online customer loyalty program.

“We are pleased to bring the excitement of free pizza during football season to our existing loyal customers and new enrollees in the Papa Rewards loyalty program at papajohns.com,” says Andrew Varga, Papa John’s chief marketing officer. “The Million Pizza Giveaway gets our pizza right where we want it—in the mouths of new and existing Papa Rewards members. Once people try Papa John’s quality pizza, they will come back again and again—and the Papa Rewards program will reward them for it.”

Beginning today, Papa Rewards members and consumers who sign up for Papa Rewards at the company’s website will have the chance to be randomly selected to receive one of the 60,000 free large one-topping pizzas Papa John’s will award each week during the NFL regular season in the form of 20 Papa Rewards points deposited in their account. Consumers can enroll any time throughout the regular season, and can also get information about the Million Pizza Giveaway by liking Papa John’s on Facebook.

Papa John’s is in the second year of a multi-year sponsorship with the NFL and is also the Official Pizza of the Arizona Cardinals, Atlanta Falcons, Baltimore Ravens, Dallas Cowboys, Houston Texans, Indianapolis Colts, Miami Dolphins, New York Giants, New York Jets, Philadelphia Eagles, Seattle Seahawks, St. Louis Rams, Tennessee Titans, and Washington Redskins.