Industry News | June 7, 2012

Pomegranate, Blueberry Join TCBY Greek Fro-Yo Lineup

Honey Vanilla, the first Greek Frozen Yogurt flavor to launch at TCBY.
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In April, TCBY introduced the first-to-market Greek Frozen Yogurt, and the response was astounding.

Click here for QSR’s exclusive coverage of TCBY’s Greek Frozen Yogurt launch.

Following the highly anticipated launch, the brand is excited to announce two new fruit flavors to its Greek Frozen Yogurt family just in time for summer. The new flavors, Blueberry and Pomegranate, are available at TCBY stores nationwide.

“Launching our Greek Fro-Yo in April was a milestone for our brand,” says Tim Casey, CEO of TCBY. “We never dreamt that Greek-Fro would far surpass every single flavor launched in brand history, including Red Velvet. Since introducing our new Greek-style frozen yogurt, the response from customers has been tremendous. We’ve seen the enthusiasm nationwide and are excited to build on this momentum with our latest fruit flavors.”

TCBY Honey Vanilla Greek Fro-Yo was the first flavor to be introduced, and just like it, Pomegranate and Blueberry both pack a nutritional punch boasting twice the amount of protein found in Super Fro-Yo. The trio of Greek Fro-Yo flavors boasts 110 calories, 0 grams of fat, and 20 percent of daily requirements for both calcium and vitamin D.  

Greek Fro-Yo is a limited time offer through September. Due to incredibly high demand for the product, TCBY plans to make Greek Fro-Yo a core soft serve going forward. 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.