Industry News | June 7, 2012
Pomegranate, Blueberry Join TCBY Greek Fro-Yo Lineup
In April, TCBY introduced the first-to-market Greek Frozen Yogurt, and the response was astounding.
Following the highly anticipated launch, the brand is excited to announce two new fruit flavors to its Greek Frozen Yogurt family just in time for summer. The new flavors, Blueberry and Pomegranate, are available at TCBY stores nationwide.
“Launching our Greek Fro-Yo in April was a milestone for our brand,” says Tim Casey, CEO of TCBY. “We never dreamt that Greek-Fro would far surpass every single flavor launched in brand history, including Red Velvet. Since introducing our new Greek-style frozen yogurt, the response from customers has been tremendous. We’ve seen the enthusiasm nationwide and are excited to build on this momentum with our latest fruit flavors.”
TCBY Honey Vanilla Greek Fro-Yo was the first flavor to be introduced, and just like it, Pomegranate and Blueberry both pack a nutritional punch boasting twice the amount of protein found in Super Fro-Yo. The trio of Greek Fro-Yo flavors boasts 110 calories, 0 grams of fat, and 20 percent of daily requirements for both calcium and vitamin D.
Greek Fro-Yo is a limited time offer through September. Due to incredibly high demand for the product, TCBY plans to make Greek Fro-Yo a core soft serve going forward.
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