Industry News | October 16, 2006

Taco Bell's Cheesy Gordita Crunch Returns

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What’s wrapped up in chewy, melted cheesy goodness, and delivered with a nice crunch inside? For millions of “Cheesy G” lovers, the answer is the Cheesy Gordita Crunch, one of Taco Bell’s most popular limited time offer menu items ever, which makes its long awaited return October 16 through November 19 at participating Taco Bell restaurants nationwide.

To celebrate the gordita's return, Taco Bell today announced a nationwide online search for the cheesiest pick up lines. Beginning today, fans can go to www.tacobell.com to submit their cheesiest pick-up lines for a chance to win a month’s supply of Cheesy Gordita Crunches ($50 in Taco Bell Bucks). Taco Bell will announce a winner a week for four weeks, with one grand prize winner earning the chance to win a year’s supply of Taco Bell ($350 in Taco Bell Bucks).

“We’re challenging Taco Bell customers to be as cheesy as our Cheesy Gordita Crunch,” said Bill Pearce, Chief Marketing Officer of Taco Bell Corp. “There was a clamor to bring this product back to our menus and we have responded to our fans with a chance to win a year of free food.”

Layered with chewy Gordita flatbread, a Beef Crunchy Taco and a blend of three melted cheeses in between, the Cheesy Gordita Crunch delivers a combination of flavors and textures that only Taco Bell can offer. The Cheesy Gordita Crunch is available for a limited time for a suggested retail price of $1.49.