Special Report | August 2013 | By Sam Oches

The QSR 50

The 50 brands setting the pace in the quick-service and fast-casual restaurant industries.

In 2012, Chick-fil-A surpassed KFC to become the best-selling chicken chain, Jimmy John’s and Five Guys joined the billion-dollar-brands club, and fast-growing Wingstop and Moe’s Southwest Grill climbed into the limited-service industry’s upper echelon for the first time. McDonald’s, meanwhile, maintained its stranglehold on the No. 1 position, nearly tripling runner-up Subway’s domestic sales. Dig deep into the data driving the quick-service and fast-casual restaurant industries with this year’s QSR 50.

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RankCompany/Chain Name2012 U.S. Systemwide Sales (Millions)2012 U.S. Average Sales per Unit (thousands)Number of Franchised Units in 2012Number of Company Units in 2012Total Units in 2012sort iconTotal Change in Units from 2011
40Krispy Kreme*$569.4$2,428.0142972399
39Jason's Deli$578.9$2,556.410114424510
44In-N-Out Burger*$528.0$1,935.0028028014
41El Pollo Loco*$563.0$1,475.02321653973
36White Castle$618.5$1,284.204064069
42Boston Market$559.0$1,184.00469469-12
31Culver's$838.8$1,837.5463947228
48Moe's Southwest Grill$452.0$1,102.5478448243
30Steak 'n Shake*$857.5$1,700.08741450110
47Captain D's$467.1$903.0239278517-2
49Wingstop$450.9$902.05102353345
29Bojangles'$864.5$1,717.532521153630
46CiCi's Pizza*$505.0$915.054010550-23
37Del Taco$607.9$1,100.025329855119
27Zaxby's$979.3$1,765.74679856525
38Qdoba Mexican Grill$583.2$966.031131662744
23Whataburger$1,476.8$1,996.011962174012
50Jamba Juice$450.0$714.747330177440
35Checkers/Rally's$696.9$903.4455321776-3
43Tim Hortons$532.2$1,095.0800480490
34Long John Silver's$723.0$794.09110911-21
26Five Guys Burgers & Fries$1,082.7$1,049.08502551,105204
24Carl's Jr.$1,400.0$1,470.06974271,1248
28Church's Chicken$869.9$706.59442581,20210
33Papa Murphy's$738.0$574.91,270591,32979
16Chipotle Mexican Grill$2,731.2$2,113.001,4101,410180
21Panda Express$1,797.4$1,237.0471,4861,533119
25Jimmy John's$1,262.8$878.81,534261,560229
11Panera Bread$3,861.0$2,427.28438091,652111
19Popeyes Louisiana Kitchen$2,253.0$1,242.01,634451,67969
9Chick-fil-A$4,621.1$3,157.91,3912921,68377
20Hardee's$1,900.0$1,145.01,2334701,7038
14Jack in the Box$3,084.9$1,379.01,7035472,25029
32Quiznos*$838.0$345.02,34942,353-150
45Baskin-Robbins$510.0$207.12,45672,463-30
17Papa John's$2,402.4$829.02,4836483,131130
15Arby's$2,992.0$993.22,3431,0113,354-83
12Sonic Drive-In$3,790.7$1,074.03,1474093,556-5
22Little Caesars*$1,684.0$465.03,1755503,725207
18Dairy Queen*$2,300.0$545.04,45934,462-23
10KFC$4,459.0$957.04,3192374,556-162
13Domino's Pizza$3,500.0$710.24,5403884,92821
6Taco Bell$7,478.0$1,363.04,2181,0445,26225
4Wendy's2$8,600.0$1,483.84,5281,2895,817-34
8Pizza Hut$5,666.0$883.05,7574526,209156
5Burger King*$8,587.0$1,195.07,0001837,183-21
7Dunkin' Donuts$6,264.2$857.47,278287,306291
3Starbucks*1$10,600.0$1,223.04,2626,86611,128341
1McDonald's $35,600.0$2,600.012,6051,55214,15759
2Subway*$12,100.0$481.025,549025,549956
*Includes figures estimated by Technomic Inc. 1Franchise Unit Counts Represent data for Licensed Units 2AUV data for Company-operated units only