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Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Doing the Deal
A health check of the mergers and acquisitions market shows opportunities for growth.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
The Way to a Good Slogan
Burger King’s new tagline positions brand to reach more Millennial consumers.
A Picture of Health
Industry experts, nutritionists, and menu developers share ideas on how the industry can make classic fast-food dishes healthier.
The Best of Both Worlds
Quick serves embrace the power of other brands through products, cobranded units.
Coffee is King
Burger King ups its coffee game to compete with other players in the industry.
12 for ’12
The biggest stories that shaped the restaurant industry this year.
Beating the Bad Guys
Keeping customers’ information secure against hackers should be a top priority.
Burger King Crowns New Big King Sandwich
Burger King Worldwide Inc. announced the introduction of the new Big King sandwich to its menu.
Burger King Debuts Low-Calorie French Fries
Looking for an edge against its quick-serve rivals, Burger King is introducing healthier french fries, dubbed “Satisfries,” today at all of its 7,200 ...
RTI Welcomes Burger King Operators
A leading restaurant software developer RTI announced that Burger King franchisees GPS Hospitality of Atlanta and Capital Restaurant Group LLC, of Nor...
Action Services Group Provides Lighting Maintenance for BK
Actions Services Group, a national lighting, sign, and electrical maintenance company, announced a service agreement with Strategic Restaurants Acquis...
Burger King Shakes Up Senior Management Team
Burger King Worldwide (BKW) announced an evolution of its senior management team as CEO Bernardo Hees and chief financial officer Daniel Schwartz assu...
Burger King Gets Spring Fever with New Burger Fest Menu
Whether you’re experiencing a case of spring fever or have been counting down the days awaiting the calendar’s “official” first day of spring, Burger ...
Burger King Debuts New $1 Seattle's Best Lattés
Burger King recently added coffeehouse Lattés to the menu for the first time and is now encouraging guests to try one for a limited-time.
Burger King Goes 2 for $5 with Signature Sandwiches
Burger King Worldwide is inviting guests to mix and match their favorite sandwiches at an unbeatable price.
Wendy's Ranks No. 1 for Kid-Friendly, Healthy Options
According to Restaurant DemandTracker, a recent survey of restaurant customers in the United States, households with younger kids are much more likely...
Burger King Franchise Serves Up Employee Safety
Employees are less likely to suffer from slips, falls, burns, or strains at nineteen Burger Kings because Republic Foods found a better way to handle ...
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