Chain: CKE
Hardee’s and Carl’s Jr. Tap Camelot Strategic Marketing & Media as AOR
Leadership of the iconic brands Hardee’s and Carl’s Jr. announced today they have selected Camelot Strategic Marketing & Media to lead media strategy, buying and planning for the brands’ more than 3,000+ stores across the country. According to their parent company, CKE Restaurants, the decision to make Camelot the brands’ national Media Agency of Record […]
CKE Restaurants Appoints Andrew Robinson Chief Human Resource Officer
CKE Restaurant Holdings, Inc., parent company of Carl’s Jr. and Hardee’s, announced that Andrew Robinson will join the company as Chief Human Resource Officer. Robinson will report to Ned Lyerly, CEO. Robinson joins CKE from Starr Restaurants, a James Beard award-winning collection of boutique restaurants. At Starr, Robinson was responsible for activating the company’s growth […]
Carl’s Jr., Hardee’s Kick Off Stars for Heroes Campaign
CKE Restaurants Holdings, Inc., parent company of Carl’s Jr. and Hardee’s restaurants, kicks off its eighth annual Stars for Heroes fundraising campaign this week at participating restaurants nationwide. The program, which has raised more than $7.5 million since its inception in 2011, promotes the compassion and generosity of Carl’s Jr. and Hardee’s customers, franchisees and […]
Carl’s Jr., Hardee’s Launch Stars for Heroes Campaign
CKE Restaurants Holdings, Inc., parent company of Carl’s Jr. and Hardee’s restaurants, kicks off its seventh annual Stars for Heroes fundraising campaign this week at participating locations nationwide. The program, which has raised more than $6.5 million since its inception in 2011, promotes the compassion and generosity of Carl’s Jr. and Hardee’s customers, franchisees and […]