A new large-scale consumer study conducted by Market Force Information reveals America’s favorite quick-service restaurants chains in four popular food categories: pizza, Mexican, chicken, and sandwiches. Papa Murphy’s topped the pizza category for the third straight year, while Taco Bueno ranked first for Mexican, Chick-fil-A for chicken, and McAlister’s for sandwiches. More than 10,000 consumers […]

TPG Growth, the middle market and growth equity investment platform of TPG, announced the acquisition of Tex-Mex quick-service-restaurant-plus chain Taco Bueno. Details of the transaction were not disclosed. "TPG Growth is focused on partnering with exceptional management teams and companies to help grow their businesses," says Sanjay Banker, a partner at TPG Growth. "In Taco […]

Taco Bueno is proud to introduce two, new limited-time offers: the Hatch Chile Chicken Quesadilla and Hatch Chile Chicken Taco, which start at just $1.99. “We are extremely excited to bring fire-roasted Hatch green chiles to Taco Bueno,” says CEO Mike Roper. “We’ve taken two of our classic Tex-Mex favorites—the chicken quesadilla and the grilled […]

Dallas-based restaurant chain Taco Bueno and Tapingo, the leading mobile commerce application for college campuses, have partnered to bring on-demand delivery to students at the University of Oklahoma. Unlike Tapingo’s recent announcement with Chipotle, Tapingo delivery of Taco Bueno is currently exclusively available to the University of Oklahoma and Norman area, with plans for expansion […]

Today, Taco Bueno, the Mexican quick-service restaurant chain, opened its first location in Colorado Springs, Colorado, marking yet another milestone as the brand known for “Tex-Mex Made Fresh” continues to expand. The new Colorado Springs restaurant is the first of three slated for Colorado this year. The restaurant is located at 7970 N. Academy Blvd. […]

Taco Bueno broke ground today on the first of three new restaurants planned to open in Colorado Springs, Colorado, this year. In total, the three locations are anticipated to add more than 100 jobs in the community while offering consumers an authentic Tex-Mex dining experience. “Taco Bueno is thrilled to have selected Colorado Springs for […]

Taco Bueno is launching its first-ever food truck, TaGO Bueno. The truck will be scheduled at major events and food truck parks around the Dallas/Fort Worth area, with the intention of expanding to other markets including Oklahoma City and Tulsa. The first stop for TaGO Bueno was September 5 at the Thistle Hill Food Park […]

What’s a political “party” without a dip? Taco Bueno restaurants have this Election Day covered, providing free guacamole and tortilla chips to anyone who votes in the 2012 election.  The program, called  “Guac the Vote,” offers free servings of guacamole and tortilla chips all day on Tuesday, November 6, to everyone who votes.   No […]

Customization is king with the introduction of a new menu line at Taco Bueno restaurants.  New Bueno Bowls take customization to new levels for Taco Bueno restaurants, while feeding the growing consumer appetite for healthier options. Kim Hennig, chief marketing officer of Taco Bueno, says consumer previews of the Bueno Bowls have been highly enthusiastic. […]

Taco Bueno Restaurants announced that it has amended its existing credit agreement to increase financial flexibility and to pay a dividend to shareholders.  Taco Bueno is a Mexican quick-service restaurant chain founded in 1967 that currently operates 161 company-owned restaurants in Texas, Oklahoma, Kansas, and Missouri, as well as 23 franchise stores.   The company […]

Company rolls out new prototype and opens up the Southern, Midwest, and Central Southwest regions of the U.S. to select franchise partners.

Customer analytics firm will help taco chain with its market expansion and analytics strategy.

Proceeds from $1 donation cards going to Share Our Strength to help fight childhood hunger.

The 3rd Annual QSR Workforce Symposium held June 10-11 in Dallas will offer strategies on how to do so.

Taco Bueno offers up an opportunity to see a free concert and meet the pop trio in person.

Lean and Mean In the past six months, Ed Frechette has noticed a trend. “People on Wall Street are coming to Au Bon Pain for meetings and interviews,” says Frechette, senior vice president of marketing for the Boston-based chain, which has locations in New York City. Financial executives are not the only ones looking to […]

Before rolling out the menu additions, the company tested the the Flame Grilled line at Dallas locations and received strong consumer support.

Taco Bueno is offering Cellfire subscribers coupons to buy a Beef Muchaco or Chicken Potato Burrito for only $.99 each.

Total revenues increased 7.3 percent to $203.5 million from $189.6 million last year.

Tulsa-based Central States Bueno, LLC, has signed on as Dallas-based Taco Bueno Restaurant’s third major franchise partner, with plans to establish 11 Mexican quick-service restaurant in Central Kansas and Central Nebraska. The first restaurant in the deal is set to open in mid-2006 in Salina, Kansas.

Quality Brand Management, LLC, has signed on as Taco Bueno Restaurant’s second major franchise partner with plans to establish the Mexican quick-service restaurant in Arkansas.

Dallas-based Taco Bueno improves its signature MexiDips & Chips(TM) menu item by adding Southwest Spinach-Artichoke Dip to the offering with the introduction of MexiDips & Chips(TM) Plus as a limited-time offer.

New York-based private equity firm Palladium Equity Partners has announced that it has signed a definitive agreement to acquire TB Corporation, parent of the Taco Bueno restaurant chain, from Jacobson Partners, another private equity firm based in New York.