Customization is king with the introduction of a new menu line at Taco Bueno restaurants. 

New Bueno Bowls take customization to new levels for Taco Bueno restaurants, while feeding the growing consumer appetite for healthier options.

Kim Hennig, chief marketing officer of Taco Bueno, says consumer previews of the Bueno Bowls have been highly enthusiastic.  

“Our own research bears out that guests overwhelmingly want both healthier options and the ability to customize the meal to their personal tastes,” she says. “For example, the Chicken Salad Bowl with flame-grilled, all-white-meat chicken, pico de gallo made fresh daily in-store, black beans, romaine lettuce mix, and 1 ounce of Chipolte Citrus Vinaigrette is less than 350 calories. In fact, of the thousands of possible combinations of freshly made ingredients, over 50 percent have less than 400 calories.  

“Quick-service restaurants usually don’t customize to this level, and with prices starting at $3.99, customers see Bueno Bowls as a real value,” she adds.

Bueno Bowls build on the top-quality, freshly made ingredients that Taco Bueno is known for. Guests begin with a bed of warm cilantro-lime rice or fresh romaine salad mix.  Next, protein is added, if desired, with options including flame-grilled, premium steak, all-white-meat chicken or 100 percent USDA taco beef prepared each day in every store.

Three bean options are on the menu, including vegetarian black beans, pinto beans, or slow-simmered refried beans. Additional toppings, prepared fresh in the restaurant daily, range from a fiesta corn salsa, pico de gallo, grilled onions and peppers, romaine lettuce mix, or shredded Cheddar cheese.  

Bueno Bowls can be dressed up with the guests’ choice of creamy Jalapeno Ranch or low-calorie Chipotle Citrus Vinaigrette.

Finally, unique add-ons include freshly made guacamole, sour cream, queso, fresh chips, and even crispy, crumbled bacon, at an extra cost.

This range of options allows guests to create everything from low-calorie or low-carb options to traditional Mexican food favorites like taco salad.

Until September 25, Taco Bueno is offering $2 off any Bueno Bowl through the Taco Bueno Facebook page or mobile app.

Marketing & Promotions, Menu Innovations, News, Taco Bueno