San Antonio–based Whataburger awarded all media planning and buying duties to Austin’s McGarrah Jessee after a four-month search that included national and global media agencies. McGarrah Jessee has handled creative duties for Whataburger since 2003. "Whataburger customers are better connected at home and on the go than ever before, and we have an opportunity to […]
Whataburger’s Monterey Melt burger, which was introduced earlier in 2013 for a limited time, returned to the menu as an All-Time Favorite, joining a select group of the company’s most famous menu items. The Monterey Melt was popular during its short run on the Whataburger menu in 2013. Based on customer response, Whataburger decided to […]
Whataburger Restaurants LLC announced its selection as a San Antonio Express-News Top Workplace for 2013. The company was nominated by its employees and assessed in areas such as the company’s leadership, its values and future, company communication, and the company’s working atmosphere and environment. The winners were officially announced October 22 at an awards luncheon […]
One of Whataburger’s most beloved burgers is back by popular demand. Customers in Arkansas, Louisiana, Georgia, Mississippi, Alabama, and Florida can now satisfy their dinner cravings with the A.1. Thick & Hearty Burger. The A.1.Thick & Hearty Burger features two, 100 percent pure beef patties, topped with bacon, cheese, grilled onions, and A.1.Thick & Hearty […]
Empathica, a global provider of Customer Experience Management (CEM) solutions to multiunit enterprises, released burger brand findings from the 2013 Quick Service Restaurant Benchmark Study, which surveyed 10,000 U.S. consumers and determined brand rankings in categories such as food, staff, and atmosphere, as well as the drivers behind social media engagement and loyalty. American burger-brand […]
Whataburger lovers outside of Texas who have been craving Fancy Ketchup, Spicy Ketchup, and Original Mustard from miles away can now celebrate. Whataburger is selling bottles of its Fancy Ketchup, Spicy Ketchup, and Original Mustard on its website.
Since the retail launch in May, Whataburger fans outside of H-E-B’s Texas and Mexico service area have made several requests through Whataburger social channels to make the condiments available online.
For the first time ever, fresh avocado will be available to add to any Whataburger menu item. To celebrate, Whataburger is also serving up for a limited time the new Avocado Bacon Burger, which features a 100 percent beef patty topped with avocado, creamy pepper sauce, tomatoes, onions, bacon, and American cheese and is served on Texas Toast.
Whataburger, a family owned and operated quick-serve restaurant chain, has selected Pointsmith, a national in-store marketing management company, as the winner of its biennial vendor “Make it Happen” Award. The awards ceremony was part of Whataburger’s 2013 Family Convention held April 19 to 24 in Dallas, which recognizes operators and suppliers who demonstrate innovative leadership […]
Whataburger Restaurants will celebrate National Burger Month by hosting an Instagram photo contest. Fans will be able to enter to win one of four weekly prizes including Whataburger for a Year – a free Whataburger each week for an entire year. To be eligible to win, fans must be 13 years or older and upload […]
Whataburger Restaurants, known for custom-made, always-fresh burgers, will celebrate National Burger Month by hosting an Instagram photo contest. Fans will be able to enter to win one of four weekly prizes, including Whataburger for a year—a free Whataburger each week for an entire year. To be eligible to win, fans must be 13 years or […]
After six months of intense competition among more than 700 Whataburger restaurants, Whataburger crowned its three “WhataGames” victors in a ceremony last night. Whataburger #790 from San Antonio emerged as the WhataGames 2013 Champion, while Whataburger #669 from Laredo, Texas, took home the Silver medal and Whataburger #982 from Pflugerville, Texas, won the Bronze medal. […]
At the Whataburger Family Convention, a biannual gathering of more than 2,000 Whataburger attendees, CEO Preston Atkinson announced Whataburger will launch into retail sales for the first time by bottling its popular line of condiments—Fancy Ketchup, Spicy Ketchup, and Original Mustard—making them available exclusively at all Texas and Mexico H-E-B stores this summer. H-E-B will […]
Whataburger announces the 21 restaurants that emerged as finalists in the company's "WhataGames" competition, a unique and spirited contest designed to test the skills of Whataburger team members in three categories: operations, corporate history, and customer service. Whataburger added another twist to the competition – each finalist team has designated a nonprofit organization of their […]
Whataburger’s new Monterey Melt burger, available for a limited time includes two 100 percent beef patties topped with Monterey Jack and American cheeses, grilled onions, and peppers, and Whataburger’s new Jalapeño Ranch sauce. Whataburger continues to offer even more variety to customers, especially those who enjoy a little extra spice. The melted Monterey Jack and […]
Whataburger has announced the 21 restaurants that have emerged as finalists in the company’s “WhataGames” competition, a unique and spirited contest designed to test the skills of Whataburger team members in three categories: operations, corporate history, and customer service. WhataGames is a company tradition and a part of Whataburger’s ongoing commitment to deliver a “What […]
In a recent survey of restaurant customers in the United States, when it comes to identifying what drives loyalty for restaurants, the most commonly cited factors in determining which quick-service restaurant is visited most often are good value (58 percent), convenience (57 percent), low prices (53 percent), and fast service (51 percent). Great-tasting food is […]
This holiday season, Whataburger will honor a series of “Hometown Heroes” who give back to their communities. Honorees will be treated to a hearty breakfast for themselves and 20 close friends. Whataburger Facebook fans are invited to nominate everyday unsung heroes who are making a difference in their local community and deserve to be recognized. […]
Talk about loyal fans. On August 8, Whataburger's biggest fans, Karl and Carol Hoepfner–retired Air Force Master Sergeants from Rockport, Texas–completed their record-setting tour of every Whataburger location in the country (729 stores in 10 states). A celebration was held at their final tour stop at unit 707 in Dallas. Whataburger COO Clifton Rutledge and […]
Last week, Whataburger hosted its own version of “Exteme Makeover: Menu Edition” when it unleashed a brand new menu redesign and item additions in its stores nationwide on July 2. Rather than continuing to feature its items grouped in “meals,” the updated menuboard is classified in simplified categories like Burgers, Chicken, and Breakfast. “Research showed […]
Today, Whataburger is launching the Chicken Fajita Taco, the newest permanent addition to the Texas burger icon's menu. This isn't your average taco. It's a chicken fajita done the Whataburger way – with a whole sliced grilled chicken breast, layered with roasted poblano and red bell peppers, and finished off with grilled onions. It's light, […]
SONIC welcomes four new members to its Oklahoma City corporate leadership group in a series of talent acquisitions designed to bolster the strategy and growth of the brand. Clas Petersson, vice president of product and packaging Bob Franke, senior vice president of field services – east region Larry Archibald, vice president of brand systems Tanishia […]
Whataburger is getting bold in 2012 with its first limited-time ketchup offering. Starting today, while supplies last, Spicy Ketchup will add a kick to Whataburger's condiment tray. Additionally, Whataburger's beloved Lemon Pie will be added to the dessert menu permanently. Spicy Ketchup The new Spicy Ketchup, to be served at all 730 locations across 10 […]