But Freddy’s grew—first with another corporate-owned location in Wichita (one of only six in the country without a drive thru) and then with a franchised restaurant in Hutchinson, Kansas.
That first franchise deal came together, Redler says, because the franchisee was a friend of his who operated other restaurant brands. But many franchise agreements came together organically after that, he adds, as people fell in love with the brand.
Redler says the brand is actively keeping ahead of modern trends like mobile ordering and delivery. But he stresses that those things will never happen at the expense of its food quality—after all, quality is the Freddy’s way.
“We all know that burgers, custard, and fries are there for us to treat ourselves—it’s not an everyday thing,” Redler says. “But when you want it, it's very frustrating when [a restaurant] doesn't execute, like if you're taking something to go in a drive thru or sitting down at a table and your fries are cold. So I go back to the Freddy's Way, which is just doing things the right way.”
For more on how Freddy’s has become a smash franchise success, stream the most recent episode of “Fast Forward” above or click here to subscribe.