Panera is hoping “Food Interrupted,” in In cooperation with Participant Media’s SoulPancake, ACE Content, and HuffPost, as well as this new labeling system will help push customers into choosing healthier eating options by knowing what their food is made of.
“At Panera, we’ve always tried to do what’s right, regardless of what our industry has accepted as efficient or good enough,” Panera’s Director of Wellness Sara Burnett added. “Interestingly, multiple whole grain options available at grocers through our Panera at Home bread business helped remind us what really matters in bread and inspired us to translate their progress into our restaurants. Guests deserve real, measurable information, but also options—and we offer more whole grain options than any other national restaurant chain."
“When we combine our own actions with consumer education in our new “Food Interrupted” series, we believe we can create real demand for better food.”
Panera isn’t a stranger to transparency when it comes to its menu. With a commitment to “100 percent clean food,” the brand has taken a few steps to show customers a nutritional breakdown of the food on the menu.
After adding calorie amounts next to items on the menu, Panera took nutritional labeling one step further. In August 2017, the fast casual introduced “sweet facts” fountain beverage cups, becoming the first restaurant chain in the nation to add calorie amounts and added sugar amounts of popular drinks to drink labels. The change led to an increase in consumption of smaller beverages sizes and beverages that were lightly sweetened.
Before stepping down, Shaich urged others in the industry to get rid of the nutritionally empty meals and make the kids’ menu healthier. At Panera every menu item can be ordered as a kids’ item allowing younger customers to get a nutritionally beneficial meal and still enjoy it.
With the launch of Food Interrupted, Panera wants to propel the conversation about healthy food and spur further discussion about what we’re putting in our bodies. The first episode of the series is available on food-interrupted.com and Facebook.
As for the rest of the series, viewers can expect to see Hannah Hart, Rainn Wilson, Kevin Curry, Chris Cosentino, and Sam Talbot discussing everything from urban gardeners and managing sugar consumption with diabetes to what makes an egg 100 percent an egg.
Here's the full upcoming schedule of "Food Interrupted."
- “Plants Interrupted” (airing October 22)—Kevin Curry and firefighter turned cookbook author Rip Esselstyn visit a firehouse to discuss the benefits of a more plant-based diet.
- “Sugar Interrupted” (October 29) —Chef Sam Talbot, a Type1 Diabetic, discusses managing sugar intake and explores emerging technology that could be a potential game changer for those struggling with diabetes.
- “Eggs Interrupted” (November 5) —New York Times Best-Selling author and food enthusiast, Hannah Hart, visits an egg farm to learn what makes an egg 100 percent real and discusses what some “eggs” are really made of.
- “Meat Interrupted” (November 12)—Chef Chris Cosentino visits a cattle ranch to learn about groundbreaking, humane technology helping to track animal health.
- “Clean Interrupted” (November 19)—Actor Rainn Wilson, in pursuit of his own clean food journey, explores cutting-edge crop sharing among urban gardeners.