Before Dunkin’, Hoffmann spent 22 years with McDonald’s, including time as a crew member in high school. In 2008, he was named the chain’s vice president of strategy and franchising in Japan, and later held general management roles covering a wide range of international markets. Hoffmann eventually assumed the position of president, high growth markets, for the fast-good giant, which included work with China, South Korea, Russia, and several additional European markets.
“I want to thank the Dunkin’ Brands Board of Directors for the opportunity to lead this incredible company. I also want to offer my heartfelt appreciation to Nigel for his decade-long leadership of Dunkin’ Brands as well as for the support he has shown me since I joined the Company,” Hoffmann said. ““Thanks to Nigel, our franchisees around the world have flourished; our asset-light model has yielded strong shareholder returns, and we are well-positioned for long-term growth. I look forward to collaborating with Nigel, the Board, our leadership team, employees, and of course our great franchisees to further differentiate both our brands through cutting edge marketing, menu innovation, digital leadership, value, and restaurant excellence. We have a strong legacy and an even more exciting future together.”
In Travis’ time as CEO, Dunkin’ Brands completed a successful IPO in 2011 and returned nearly $2.7 billion to shareholders since going public. Dunkin’ entered 25 new international markets in the past decade and grew its unit count by nearly 6,000 stores globally, including more than 2,800 net new restaurants in the U.S. He also directed the launch of Dunkin’-branded consumer packaged goods, like Dunkin’ K-Cups and Ready-to-Drink Bottle Iced Coffees. Additionally, Dunkin’ introduced mobile payment apps at Dunkin’ Donuts and Baskin-Robbins during his tenure, brought the DD Perks Loyalty Program to market, and launched Dunkin’ Donuts’ On-the-Go Mobile Ordering, as well as delivery programs for both brands in markets around the globe. Dunkin’ added about 500,000 new members to its loyalty program for a total of nearly 8.5 million guests this past quarter.
Lately, Dunkin’ has worked extensively on simplifying its menu, which resulted in a short-term sales hit in the first quarter. Dunkin’s 10-percent cutback of its menu, tested in five markets in 2017 across 5,000 restaurants, is now live at 100 percent of U.S. restaurants. Same-store sales declined 0.5 percent in Q1 versus the prior-year period.
As for growth, Dunkin’ said it expects to open about 50 next-generational restaurants, which covers new and remodeled stores, in fiscal 2018.
In 1Q, Dunkin’ franchisees and licensees opened 71 net new restaurants globally, including 56 in the U.S., six Baskin-Robbins U.S. stores, five international Baskin-Robbins, and four Dunkin’ international units. Additionally, Dunkin’ U.S. franchisees remodeled 55 restaurants and Baskin-Robbins U.S. franchisees remodeled 26.
Dunkin’ wants to add about 1,000 new stores in the next two years—more than 90 percent of which will be built outside of its Northeast base. At the end of the first quarter, Dunkin's 100 percent franchised business model included more than 12,500 Dunkin' Donuts restaurants and more than 7,900 Baskin-Robbins restaurants.