Americans love their specialty drinks, whether it’s a morning latte, an afternoon matcha or a flavored iced tea. Now, Pret A Manger (Pret) is making that ritual a lot more rewarding with the relaunch of Club Pret, its monthly subscription that goes beyond a simple coffee order. Members get up to five Barista-made drinks a day, including all matcha drinks, 20% off the full Pret menu and unlimited drink customizations at no additional cost.
“We’ve given Club Pret a serious upgrade, with more value and more flexibility in how you enjoy your daily Pret fix, so we wanted to celebrate with a club night of our own,” said Felipe Athayde, President of North America, Pret A Manger. “For one night only, we’re turning our Union Square shop into an actual club, complete with a DJ plus espresso and matcha martinis. The party lasts one night, but the perks keep coming every day.”
Open to everyone, the event will take place on Friday, October 23, from 6 to 9 p.m. ET at Pret’s Union Square shop at 857 Broadway. Guests will walk a red carpet before heading upstairs to the Club Pret lounge, where a live DJ as well as espresso and matcha martinis will set the mood.
Outside the Union Square shop, Pret will unveil a new mural by New York artist Frank Ape (Brandon Sines), whose joyful Sasquatch character has become a fixture of the city’s street-art scene, appearing in projects across the city. The mural features a collection of Pret drinks, offering a playful visual nod to Club Pret’s refreshed benefits.
Club Pret members and guests who join at the event will receive a limited-edition Pret x Frank Ape tote, while supplies last. To redeem their free tote, members will need to show their active Club Pret subscription in the Pret app upon entry to the event. Frank will be on-site to sign the totes, five of which will contain a golden key redeemable for one complimentary year of Club Pret membership.
Club Pret members can choose from organic coffees, teas, lattes, hot chocolates and newly added matcha drinks, served hot or iced, in any size and with any milk or plant-based milk. Every drink can be customized with unlimited add-ons such as syrups, compotes and extra espresso shots. At $50 per month, Club Pret works out to less than $2 per day for up to five drinks per day, and new members can get their first month free.
For additional information on Club Pret, visit https://www.pret.com/en-US/club-pret.
