Voodoo Doughnut has partnered with award-winning animation studio LAIKA to bring the world of WILDWOOD to its iconic pink boxes with the limited-edition Wildwood Wild Berry Doughnut, available October 7 through October 28 ahead of the film’s theatrical release on October 23.
Kindred spirits in craft, Voodoo Doughnut and LAIKA have each built their worlds through an imaginative, hands-on approach to their work. At Voodoo Doughnut, over 35 cult-favorite creations are handcrafted and decorated by doughnut artists inside its iconic pink shops morning, noon, and late into the night. At LAIKA, characters, environments and intricate details are physically crafted and animated by hand, frame by frame.
The shared spirit of imagination and craft comes together in a doughnut inspired by the enchanted wilderness at the heart of the film. The handcrafted Wildwood Wild Berry doughnut is bursting with bright wild berry cream filling, dipped in cinnamon Voonilla frosting, and hand-decorated with Wildwood’s signature “W” and ivy.
“We’re honored to celebrate this moment with LAIKA and shine a light on the creativity that comes out of Portland,” said Taylor Fish, Director of Marketing at Voodoo Doughnut. “This city is full of artists, makers and dreamers who believe in big ideas and making things by hand. Getting to share a taste of that spirit with our guests across the country is really special.”
“Portland has always celebrated the imaginative, the unexpected and the handmade, and those qualities are at the heart of both LAIKA and Voodoo Doughnut. Wildwood is a story so deeply connected to Portland, so there is something especially fun about two Portland originals coming together to celebrate it,” said David Burke, LAIKA Chief Marketing & Operations Officer. “We cannot wait for people across the country to get a little taste of Wildwood before experiencing the film on the big screen.”
The Wildwood Wild Berry doughnut is available October 7 through October 28 at participating Voodoo Doughnut locations nationwide.
