Carrot, the beloved fast-casual concept renowned for its extensive health-conscious menu, is continuing its New York City expansion. On November 17th, the Miami-based brand is opening their seventh NYC location in Midtown. Following their evolution from Carrot Express to simply Carrot, the new outpost will bring its signature wholesome dining experience to one of Manhattan’s busiest neighborhoods. This marks another milestone as Carrot currently operates nearly 40 locations throughout South Florida and NYC.
Carrot first entered the New York City market in 2022 and has continued to expand its presence across Manhattan, with locations in Flatiron, Bryant Park, Brookfield Place, Nolita, Midtown and the Upper West Side. For more than 30 years, Carrot has been committed to serving fresh, wholesome food made with quality ingredients. The brand’s evolution to simply Carrot reflects a belief that wellness should feel natural, approachable and rooted in real food, not perfection. Their new identity embraces a simpler, more authentic approach to healthy living, encouraging people to enjoy food that feels good and fits seamlessly into everyday life.
Spanning 2,340 square feet with 58 seats, the new Midtown location will be designed by Mico Design Studio, the creative team behind the brand’s refreshed aesthetic. Blending earthy elegance with modern comfort, the space will feature the warm, inviting design elements that define Carrot’s evolving identity, creating a welcoming neighborhood destination for all-day breakfast, lunch and dinner.
“We are thrilled to continue growing in NYC and bring Carrot to another corner of Midtown,” said Mario Laufer, co-founder of Carrot. “Whether guests are stopping in for their morning coffee, fueling up with a protein-rich lunch or picking up dinner, our goal is to make eating well convenient and delicious without compromising on quality.”
Carrot continues to offer one of the most extensive health-conscious menus in the industry, featuring thoughtfully crafted options for vegans, vegetarians, gluten-free options and protein rich lifestyles alike. Guests can enjoy vibrant salads, hearty bowls, wraps, cold-pressed juices, soups, veggie burgers, baked goods and protein-packed smoothies, alongside an expanded all-day breakfast menu. Menu highlights include Carrot’s newest Protein-Packed Sweet Potatoes, available in flavorful combinations such as Salmon Lemon Tahini, Chicken & Broccoli Melt and Turkey Avocado Fresco. Most recently, Carrot also unveiled a partnership with Miami based coffee roasters, Imperial Moto, highlighting a specialty brew crafted exclusively for Carrot.
Carrot’s newest Midtown location is located at 1290 Avenue of the Americas, New York, NY 10121. Hours of operation will be from 7 a.m. to 9 p.m., offering dine-in, takeout, delivery and catering services. For more information, visit www.CarrotExpress.com or follow @EatAtCarrot.
