Pizza Hut announced that it will now offer some of its most popular dishes for only $5. The YUM! Brands chain launched the value-focused $5 Lineup nationwide Wednesday at all locations.
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“The $5 Lineup gives our customers what they really want, Pizza Hut pizzas for just $5,” Marianne Radley, chief brand officer, Pizza Hut, U.S., said in a statement. “The ability to get the best tasting pizza made right when you order it for $5 is unrivaled and there’s an incredible variety of food in this lineup, from wings to indulgent desserts."
When customers choose two or more of menu options, like a medium one-topping pizza, Stuffed Garlic Knots, a double order of breadsticks, or Cinnabon Mini Rolls, each item is only $5. The Cinnabon Mini Rolls joined Pizza Hut’s permanent menu on October 8.
The launch of the new lineup coincides with recent updates made to the Hut Rewards pizza loyalty program, where customers can earn points for every dollar spent on food. With the brand’s new changes, customers can earn points on carryout, dine-in, delivery, and all $5 Lineup orders.
“In a sea of restaurant companies that are offering food at this price point, we’re excited that our shareable menu items can feed your friends and your family, not just yourself,” Radley added.
After dedicating $130 million to transforming the brand back in 2017, Pizza Hut has been slowly transforming itself.
After the NFL parted ways with Papa John’s last season, Pizza Hut took the opportunity to partner with them as the official pizza sponsor of the NFL. Pizza Hut inked a multi-year deal with the NFL that allows a vast array of exclusive marketing rights, benefits, and designations. The Pizza Hut partnership with the NFL includes collective use of all 32 team marks and involves the NFL working closely with Pizza Hut to facilitate local, exclusive team partnerships. Pizza Hut has the opportunity to leverage game tickets and unique fan experiences to all NFL games in marketing and promotional campaigns throughout each year.
Pizza Hut is the first to admit the turnaround for the brand will take time, but it hopes these new initiatives will help improve its position in the future. “We still believe that Pizza Hut U.S. turnaround will be a slow build, but we're encouraged by the foundation that's being put in place and continue to make significant strides to improve the brand's position," YUM! Brands CEO Greg Creed said earlier in the year.
Pizza Hut is scheduled to report third-quarter earnings on October 31. Domestic same-store sales were flat for Pizza Hut (down 2 percent internationally). To that point, they were up 2 percent in the U.S. for the year compared to the prior-year period.