api(+) won Shop! Association's Gold Fast Casual Restaurant + Graphics awards for the new Chicken Guy! prototype.
Chicken Guy! is an 1,800-square-foot fast casual restaurant chain by Guy Fieri and Earl Enterprises. The first location is now open at Disney Springs in Orlando, Florida, and development of additional locations across the country is underway.
The team was tasked with developing a compelling environment that embodies Guy Fieri’s edgy and fun personality.
The space is a unique half crescent shape and is located in a highly trafficked area of Disney Springs so it receives large numbers lunch and dinnertime guests.
Rough brick walls and corrugated tin ceilings provide an edgy, urban, industrial backdrop to colorful graphics.
Simple illustration-style graphics throughout the restaurant can be described as in-your-face and playful - on brand with Fieri’s famous personality. Guy greets visitors at a selfie wall in the que area and the restaurant's differentiators are expressed via graphics in the dining room.
The Shop! Association annual Store Design Awards judges retail concepts on design, originality in the use of space and materials, and quality of concept execution. Winners were announced June 26, 2019 at a ceremony held at the GlobalShop Conference in Chicago.