Baskin-Robbins is introducing a seasonal promotion and product offering ahead of Mother’s Day weekend.
The company announced the return of its Perfect Peony Cake, a Mother’s Day-themed ice cream cake design that can be customized with a variety of cake and ice cream flavor combinations. The cake will be available alongside Baskin-Robbins’ broader lineup of customizable and ready-made ice cream cakes in stores nationwide. Custom cake orders, including the Perfect Peony Cake, must be placed by May 6 for pickup on Saturday.
In addition to the product launch, Baskin-Robbins is offering a limited-time promotion for rewards members. On Saturday, May 9, customers enrolled in the brand’s rewards program can receive a buy-one-get-one-free scoop offer.
The company said stores will also carry a selection of pre-made cakes for in-store purchase, providing an option for customers who do not place advance orders.
The promotion and product lineup are part of Baskin-Robbins’ broader effort to drive traffic during the Mother’s Day holiday period.
