Fifty years ago, a beloved family tradition became one of Capriotti’s most iconic sandwiches. Now, The Bobbie is getting a day of its own.
On Wednesday, October 14, Capriotti’s Sandwich Shop will celebrate the inaugural Bobbie Day, honoring the original Thanksgiving sandwich inspired by Aunt Bobbie’s day-after-Thanksgiving creation and the generations of fans who have made it a Capriotti’s favorite.
To celebrate, Capriotti’s Rewards Members can enjoy Buy One, Get One 50% Off all turkey subs* on October 14. The first 100 Rewards Members to make an in-shop purchase at participating locations that day will also receive a free, limited-edition Bobbie sticker, while supplies last.
And because no Thanksgiving experience is complete without gravy, Capriotti’s is bringing it back for a limited time. Beginning on Bobbie Day and continuing through the end of the year, Rewards Members can receive one FREE Side of Gravy with any full-priced sub purchase*, perfect for dipping The Bobbie and adding even more Thanksgiving flavor to every bite.
From Family Tradition to an American Sandwich Icon
Long before The Bobbie appeared on a Capriotti’s menu, it began around the family table.
Every Thanksgiving, the Capriotti family gathered with loved ones. The following day, Aunt Bobbie would turn the holiday leftovers into sandwiches layered with turkey, stuffing, cranberry sauce and mayo. The creation quickly became a family favorite.
After Aunt Bobbie passed away, her family honored her memory by sharing the beloved creation with Capriotti’s guests. What began as a limited-time Thanksgiving offering became so popular that The Bobbie earned a permanent place on the menu.
But what has made The Bobbie special for 50 years is not only the story behind it. It is how Capriotti’s makes it.
Every night, Capriotti’s shops slow-roast whole Butterball® turkeys and hand-pull the turkey each morning before layering it with stuffing, cranberry sauce and mayo. Capriotti’s partnership with Butterball helps ensure The Bobbie begins with the high-quality turkey guests expect from a sandwich built around the flavors of Thanksgiving.
“The Bobbie created a category that others have been chasing ever since. But there is a difference between making a Thanksgiving sandwich and making The Bobbie,” said Ashley Morris, CEO of Capriotti’s Sandwich Shop. “For 50 years, we’ve stayed true to the quality, care and tradition that made it an icon in the first place. Others can imitate it. They’ll never duplicate it.”
Over the years, The Bobbie has received numerous accolades, including being voted “Greatest Sandwich in America,” and continues to earn recognition from media outlets and sandwich lovers nationwide.
“The Bobbie started with one family’s Thanksgiving tradition, but over the last 50 years, our guests have made it part of their own,” said Kim Lewis, Chief Marketing and Technology Officer for Capriotti’s® Sandwich Shop. “That kind of connection doesn’t happen with just any sandwich. Bobbie Day is our opportunity to celebrate the food, the story and, most importantly, the fans who made The Bobbie the greatest sandwich in America.”
Celebrate Bobbie Day with Capriotti’s Rewards
The Bobbie Day Buy One, Get One 50% Off offer is valid on qualifying turkey subs, including:
- The Bobbie
- The Hot Bobbie
- Classic Club
- American Wagyu Club
- Homemade Turkey
- Cole Turkey
- Plant-Based Cole Turkey
- Plant-Based Turkey
Guests can join Capriotti’s Rewards at capriottis.com and opt in for SMS to receive exclusive offers and updates. Upon qualifying SMS enrollment, guests can also receive a FREE Small 8-inch Sub.* Capriotti’s Rewards Members earn points on purchases, receive special birthday rewards, gain access to exclusive offers and more.
Bobbie Day is part of Capriotti’s yearlong 50th anniversary celebration honoring the food, people and traditions that have made the brand Simply the Best Since 1976.
To learn more about Capriotti’s, Capriotti’s Rewards, menu offerings and locations, visit capriottis.com.
*Restrictions apply. Please visit Capriottis.com/deals for details.
