Protein just got a bedazzled makeover at Smoothie King. Today, Smoothie King is launching the Pretty, Pretty Protein Smoothie: a protein-packed smoothie served in a rhinestone covered cup. Protein has become part of how people take care of themselves every day, helping them feel satisfied and good about their choices so they can show up for everything on their plate. More than half of Americans say they’re actively trying to get more of it. At a time when bedazzling is having a moment as consumers are adding rhinestones to everyday objects and accessories, Smoothie King is giving protein the bedazzled treatment with the glow-up it deserves. Bringing together the growing conversation around protein and the bedazzling trend, the new offering gives guests a fun way to get the protein they’re looking for in a delicious smoothie, served in its prettiest form yet.
The Pretty, Pretty Protein Smoothie delivers 47 grams of protein, 5 grams of fiber, and 0 grams of added sugar in a 20 oz., with strawberries and bananas blended in for a delicious and nutritious way to pack more protein into the day, with a little extra sparkle. At select participating locations, the smoothie comes served with a free, limited-edition, 20 oz. rhinestone-covered cup while supplies last.
The launch taps into the growing role protein plays in helping consumers feel ready for whatever the day brings, as well as the resurgence of bedazzling as a form of colorful self-expression. Pretty, Pretty Protein gives guests a new way to take care of themselves, and a statement cup worth showing off long after the last sip.
“For more than 50 years, Smoothie King has cared for guests by making nutrition delicious, and now we’re making it pretty, too,” said Lori Primavera, Vice President of RD & Product Marketing at Smoothie King. “Anyone can make a beverage look pretty, but only Smoothie King can make smoothies delicious, nutritious AND pretty. With Pretty, Pretty Protein, we’re bringing our nutrition expertise into a cultural moment in a way that makes protein more fun, expressive and worth talking about.
The launch builds on Smoothie King’s decades of expertise developing smoothies with guests’ nutritional needs in mind. From becoming the first national QSR brand to introduce a dedicated GLP-1 Support Menu to continuing to expand its lineup of protein-forward offerings, Smoothie King continues to evolve its menu around the ways consumers are thinking about nutrition today.
Beginning October 7, the Pretty, Pretty Protein Smoothie and limited-edition bedazzled cup will be available for a limited time at select Smoothie King locations nationwide, while supplies last. For more information, visit SmoothieKing.com.
