bd’s Mongolian Grill, a create your own stir fry restaurant, announced plans to develop new locations across the U.S. Calling for several new locations throughout the Midwest, Mid-Atlantic, and Southeast during the coming years, the strategic franchising plan aims to attract experienced restaurant operators who have deep roots in their regions. 

The growth strategy will significantly increase bd’s Mongolian Grill’s operations throughout each region. Currently, the brand’s restaurants operate in 13 states, with its most prominent presence in the Midwest. 

“As bd’s Mongolian Grill expands, it is carving out a new niche in the casual-dining segment. It’s a fresh approach to dining that restaurant operators can grab hold of now and grow it in their home markets,” says Tom Ragan, vice president of franchising for bd’s Mongolian Grill.

“There’s nothing else like it, and our innovative menu choices and energetic environment have the attention of the next generation of diners,” Ragan says. 

Currently, nine new bd’s Mongolian Grill restaurants nationwide are in the development phase, with several slated to open in 2011. Once complete, the anticipated bd’s Mongolian Grill franchise expansion will infuse many millions of dollars into local economies through investment dollars. Plus, the expected locations together will employ thousands of people.  

“We are proud to bring our distinctive and flavorful food — choice meats and seafood, fresh vegetables, crisp salads, and flavor-packed sauces and spices prepared by expert grillers on a 600-degree, 7-foot grill — to the new communities,” Ragan says. 

bd's is also offering existing restaurant and foodservice operators an incentive to franchise, receiving reduced franchise and royalty fees for any restaurants opened within the first year of their new Area Development Agreement.

 “We’ve become a preferred investment for multi-unit and multi-brand franchisees that want to diversify their portfolio,” Ragan says.  “While our recipe for success is deeply rooted in food quality and innovative store design, it is our proven operational processes and systems that make bd’s Mongolian Grill such an attractive franchise opportunity.” 

Denise Lee Yohn: QSR's Marketing Guru, Growth, News, BD's Mongolian Grill