Boardwalk Fresh Burgers & Fries has finalized three new master franchise deals with experienced developers for 100 new restaurants across Northern New Jersey, Alabama, Indiana, and Kentucky. The three new development agents will open a mix of franchised and sub-franchised restaurants in their respective territories. The deals are the latest in a series of large, master Boardwalk territories secured by seasoned multi-unit restaurant developers. Boardwalk Fresh Burgers & Fries currently has nine restaurants in seven US states, and more than 300 additional restaurants in development. The company plans to double its unit count to 18 operating restaurants by the end of 2011. 

Learn more about Boardwalk Fresh Burgers & Fries’ decision to expand via a master franchise growth model.

New Boardwalk franchisees Mukesh Banker and Naresh Bhadiyadara have secured the rights to open 30 Boardwalk Fresh Burgers & Fries restaurants in Northern New Jersey. The business partners are also multi-unit franchisees for Dunkin’ Donuts and Subway.

New Boardwalk development agent Umang Patel has secured the rights to develop 30 Boardwalk Fresh Burgers & Fries units across Indiana and in parts of Kentucky including Louisville and Lexington. Patel is also a multi-unit Subway franchisee.

Koti Aluri, a serial entrepreneur with investments in the hotel, financial, and banking industries, has purchased the entire state of Alabama for Boardwalk Fresh Burgers & Fries development. Aluri is also the master franchisee for Boardwalk in North Carolina, and owns one Boardwalk Fresh Burgers & Fries in Springfield, Virginia. In total, the developer will be opening 40 restaurants in Alabama, four additional restaurants in Virginia, and 20 in North Carolina, making him the largest master franchisee in the Boardwalk system.

“The Development Agent program is designed for experienced multi-unit restaurant developers who want to grow beyond the limitations of traditional franchise agreements,” says Boardwalk Founder and CEO Dave DiFerdinando. “Master franchising is an exceptional wealth building opportunity for entrepreneurs looking to capitalize on the Boardwalk brand and the fast-growing better burger segment.”

The three new master franchisees join a group of seasoned developers who were also drawn to the Boardwalk Fresh Burgers & Fries master franchise model, including franchisees from Baja Fresh Mexican Grill, Dunkin’ Donuts, and Subway, and industry vets including the former CEO of Caribou Coffee and former COO of Jersey Mike's. As of August 2011, Boardwalk Fresh Burgers & Fries has nine area development partners with territories spanning 12 US states.

Burgers, Denise Lee Yohn: QSR's Marketing Guru, News, Baja Fresh, Boardwalk Fresh Burgers and Fries, Caribou Coffee, Dunkin' Donuts, Jersey Mike's, Subway