Bonchon is crunching down in the Dallas-Fort Worth metro area, with its newest location opening in Frisco on June 20. This will be the third location to open in DFW, aiding the Korean cultural movement, known as Hallyu, that has swept not only Dallas, but the nation.

The wildly popular fast-casual concept known for its crispy, hand-brushed Korean fried chicken, has announced its new restaurant in the Frisco Village Shopping Center at 4760 Preston Road at Preston and Lebanon. To commemorate opening, the first 100 people in line at the restaurant’s opening will receive a free, five-piece chicken and a signature “double-fried” t-shirt.

“Bringing another location this close to our corporate headquarters is a special moment for us as a team and as a brand,” said Flynn Dekker, CEO of Bonchon. “Since we’ve relocated to Dallas in 2020, the city has shown nothing but love to our existing Bonchon locations. There is so much interest in Korean culture right now. Since we are a brand born in Korea, it really connects with what we offer. So, we are ramping up our growth in DFW — investing in the community to expand our footprint throughout the area. We can’t wait to open the doors to our Frisco location and treat our guests to our famous Korean fried chicken.”

Dedicated to supporting the Frisco community, the new Bonchon location is partnering with Frisco Family Services following the opening. For the week of June 27, 15% of sales will be donated to the organization, helping Frisco residents facing hunger and homelessness.

In addition to this, Bonchon is committed to innovating the customer experience. The Frisco restaurant will be the first location to offer pick-up boxes, further streamlining delivery and online ordering for Dallas-Fort Worth customers. 

Since its inception in Busan, South Korea in 2002, Bonchon’s mission to share Korean comfort food around the world has been more than a success. With more than 385 locations worldwide and 115-plus locations in the U.S., the Korean chicken brand is a global sensation. On top of the cult-favorite fried chicken wings, drumsticks and tenders, the brand also provides a variety of flavorful offerings and Pan Asian favorites including japchae, kimchi, Korean tacos and potstickers.

As strategic expansion continues and Bonchon locations sustain consistent sales growth, multi-unit operators have placed a high priority on adding the concept into their portfolios.

Fast Casual, Growth, News, Bonchon