Industry News | February 10, 2016

Captain D's Emphasizes Seafood Expertise During Lent

Captain D's LLC has been serving freshly prepared seafood for more than four decades. From February 9 until March 27, the company will be emphasizing its seafood expertise by serving up three full meal deals for $4.99 each. Each dish is developed by Captain D's executive chef and vice president of product innovation, Jason Henderson, using freshly prepared seafood and flavors that guests crave.

"Seafood is our passion, and as the seafood expert for the past 46 years, we love to offer our guests quality seafood at affordable prices," Henderson says. "All of our dishes are created using whole fish fillets, hand breaded, or hand batter-dipped fish, and each recipe is developed with our guests' input. We've been perfecting our seafood for over four decades, and this season, we are thrilled to be offering guests their favorite full meal deals for $4.99."

A Captain D's favorite with a twist, the new Home-Style Flounder introduces a new light and crispy home-style breadcrumb on its popular tender, flaky flounder that is served with two sides and homemade hush puppies for $4.99. Additional $4.99 Full Meal Deals include the Fish and Butterfly Shrimp meal. The success of D's $4.99 Full Meal Deals has been a direct contributor to the brand's three consecutive years of AUV record-breaking sales. Another menu innovation contributing to this success is D's new grilled menu, featuring a new Tuscan Tilapia meal for a limited time during the Lent promotion. Focusing on their year-round seafood expertise, Captain D's offers guests a wide variety of seafood to start their meal like Crab Cakes and the Captain's Ultimate Appetizer—with Butterfly Shrimp, Clam Strips, and Popcorn Shrimp.

The launch of these limited time menu offerings coincides with the launch of an exciting sweepstakes. For the fourth year in a row, Captain D's guests can enter to win one free year of Captain D's along with a very special private hometown dinner with five friends hosted by Chef Jason. Guests can enter the Catch of the Year sweepstakes once per day on Facebook.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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