Industry News | December 9, 2015

Carl's Jr./Hardee's Brings the Steakhouse to Fast Food

image used with permission.

Starting December 9, Carl’s Jr. and Hardee’s bring the classic tastes of a great, sit-down steakhouse meal to fast food consumers: introducing the Steakhouse Thickburger available now at participating restaurants nationwide.

Served on the chains’ signature Fresh Baked Buns, the Steakhouse Thickburger features a charbroiled, 100 percent Black Angus beef patty topped with crispy onion strings, crumbled blue cheese, and A.1. Steak Sauce.

“Everyone loves going out for a high-end steakhouse dinner, but not everyone wants to make reservations, get dressed up, and pay steakhouse prices,” says Brad Haley, chief marketing officer for Carl’s Jr. and Hardee’s restaurants. “With the new Steakhouse Thickburger, you can have all of the great steakhouse tastes you crave… on a burger.”

The Steakhouse Thickburger is available as a third-pound for $5.59 and a half- pound for $6.79, either of which can be ordered as a combo meal with fries and a drink starting at $8.09.

“At Carl’s Jr. and Hardee’s, our goal has always been to give our customers the highest quality, best-tasting burgers anywhere, period,” Haley adds. “The Steakhouse Thickburger is another great example of that. It’s a decadent, premium menu item that not only helps to distinguish our chains among traditional fast-food players, but even exceeds the taste, flavor, and quality of the supposedly ‘better burger’ brands.”

Carl’s Jr. and Hardee’s will promote the Steakhouse Thickburger with a highly stylistic new ad titled “Table Setting.” Developed by Los Angeles– and Amsterdam-based creative agency 72andSunny, the commercial will begin airing on TV nationally on December 14 as well as on the chains’ YouTube channels.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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