Industry News | January 29, 2016

Carl's Jr./Hardee's Snags Celeb Chef Michael Voltaggio

image used with permission.

Carl’s Jr. and Hardee’s have a long history of featuring pop-culture icons in their ads and we’re excited to reveal that the latest TV spot for the brand will feature rock star chef, owner of Ink restaurant, and current guest judge on Top Chef Season 13, Michael Voltaggio.

This is significant news for both parties as Carl’s Jr. and Hardee’s don’t typically feature lead male talent. Additionally, Voltaggio has never executed a partnership with a QSR until now. There are a lot of synergies between Carl’s Jr. and Hardee’s menu items and how Voltaggio approaches food. The sister-chains are all about creativity and innovation. And, as everyone knows, Voltaggio takes innovation very seriously in his kitchen, too.

What’s more, Carl’s Jr. and Hardee’s aspire to give consumers the highest quality, best tasting and most flavorful burgers anywhere, and the Steakhouse Thickburger is a prime example of that. Once again, Carl’s Jr. and Hardee’s bring us a burger that exceeds the taste, flavor and quality of the supposedly “better burger” brands while keeping prices reasonable and service both friendly and quick.

As a reminder, the Steakhouse Thickburger launched at participating restaurants nationwide in December of last year. It features a charbroiled, 100 percent Black Angus beef patty topped with crispy onion strings, crumbled Blue cheese, and A.1. Steak Sauce, all served on the chains’ signature Fresh Baked Buns.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.


Its about time CKE realizes that soft porn is a horrible way to advertise your food....

I just hope this is a trend and not a one-time thing.... we'll see. My wife and daughters and I might just visit a Carl's Jr to let them know...

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