Ms. Snyder brings to the role more than 20 years of marketing leadership experience in the restaurant industry, where she has crafted the brand identities, advertising messages and new products for several marquee chains in the casual dining and quick service segments.
Most recently, Ms. Snyder served as Senior Vice President and Chief Marketing Officer of Carlson Restaurants Worldwide, where she oversaw all marketing, advertising, product development and brand management for the company’s more than 1,000 T.G.I. Friday’s(R) USA, T.G.I. Friday’s(R) International and Pick-Up Sticks(R) restaurants.
“We are very excited to welcome Terri to our management team,” said Enrique “Rick” Silva, President and CEO of Checkers Drive-In Restaurants, Inc. “We are confident that the combination of her strategic vision and her proactive approach will further enhance Checkers/Rally’s proven and growing brand.”
Throughout her career, Ms. Snyder has held high-level positions with such brands as Domino’s Pizza(R), Bennigan’s(R), Ponderosa Steakhouse(R), Bonanza Steakhouse(R) and Pizza Hut(R).
“Checkers/Rally’s double drive-thru design, full flavored menu items and creative marketing programs have generated powerful brand awareness across the country,” said Ms. Snyder. “I look forward to working with the corporate team and Checkers/Rally’s franchisees to continue the brand’s development and success.”
Checkers Drive-In Restaurants, Inc. is the largest double drive-thru restaurant chain in the United States with more than 800 locations. The Company develops, owns, operates and franchises quick-service Checkers(R) and Rally’s(R) double drive-thru restaurants.
In QSR magazine’s most recent Drive Thru Time Study, Rally’s and Checkers were rated 11th and 24th respectively. QSR magazine surveyed quick-serve consumers nationwide to find out just which attributes they say make for a satisfying drive-thru experience, as well as how those attributes are weighted in consumers’ minds. For more on QSR’s Drive Thru Time Study visit: http://www.qsrmagazine.com/reports/drive-thru_time_study/