Cheeseburger Bobby’s, a fast-casual gourmet burger concept focused on made-to-order, juicy burgers, fresh cut fries, handspun milkshakes, and its signature “Million Ways to Build Your Own Burger Bar,” is proud to announce the opening of its fifth location in Johns Creek, Georgia. Brothers and franchisees Eric and Rob Heidt embraced Cheeseburger Bobby’s approach to freshness – where they hand-patty fresh, never frozen ground beef daily.

Successful businessmen for more than 20 years, Eric and Rob Heidt are making their entry into the restaurant industry having traveled two different paths. Eric spent 20 years in marketing and sales at Ford Motor Company and at a new automobile dealership group, while Rob is a computer systems architect and a partner for a consulting firm in Richmond, Virginia.

“My brother and I have always had the desire to start a family business and have been searching for a promising opportunity for quite some time,” explains Eric Heidt, co-owner of the Johns Creek Cheeseburger Bobby’s. “In fact, we were first fans of Cheeseburger Bobby’s, and having lunch there one day discussing another concept, we realized the business opportunity we were searching for was right at our table.”

According to Technomic Reports, the burger category, particularly the fast-casual gourmet burger category, outperformed the broader limited service restaurant segments. Those brands, like Cheeseburger Bobby’s, that are taking customization to a new level, sourcing local produce and baked goods as available, and committing to a made-to-order menu are faring the best.

In celebration of the grand opening, the Heidt brothers have several events planned to welcome Cheeseburger Bobby’s to the neighborhood. The grand opening festivities kick off with a VIP fundraising event on Thursday, Jan. 14, from 4:30 p.m. – 7:30 p.m. to benefit the Emory Johns Creek Hospital Auxiliary. A group of volunteers that provide support and administrative services to Emory Johns Creek Hospital, the Auxiliary’s main focus is to award scholarships to deserving students who are pursuing studies toward a career in a health-related profession. The evening’s gross sales will be donated to the Auxiliary.

In addition, a ribbon cutting ceremony hosted by the Johns Creek Chamber of Commerce is scheduled for Friday, Jan. 15, at 10:30 a.m. The ceremony also will include an official check presentation to Emory Johns Creek Hospital Auxiliary, and representatives from the Johns Creek Chamber of Commerce are expected to attend.

“Cheeseburger Bobby’s allows my brother Richard and me to indulge our passion for great food and for helping others grow their business,” says Robert Stoll, co-founder and president of Cheeseburger Bobby’s. “We are thrilled about the new location in Johns Creek and look forward to seeing Rob and Eric’s commitment to the brand and the local community grow with the Cheeseburger Bobby’s brand.”

Burgers, Menu Innovations, News