Cousins Subs announced James Barrock of Brookfield, Wisconsin, as the grand prize winner of its ‘Sail Away Giveaway’ sweepstakes in which he won a five-night Royal Caribbean cruise for two. Cousins partnered with Coca-Cola on the initiative.

From July 6 to Octover 2, all guests who purchased a regular 20-ounce Coca-Cola fountain drink at participating Cousins Subs locations, were encouraged to peel the attached game piece to reveal the following prizes: a $500 cash card; Cousins Subs for a year; a $250 cash card; $10–$50 Cousins Subs gift cards and other instant-win prizes.

Barrock was enjoying lunch at the 16th and Wisconsin Cousins Subs in Milwaukee, Wisconsin, when he peeled the grand prize game piece.

“My work associates and I count Cousins Subs as one of a few of our preferred lunch spots. We were just having lunch there one day during the term of the sweepstakes,” says Barrock, who plans to bring his significant other on the trip. “It's always fun and a good thing to be able to get a free treat or discount. The opportunity to win something of greater value is even more fun and exciting. I’m really thrilled and would like to thank Cousins Subs and Coca-Cola for this opportunity.”

“This promotion was a simple and engaging way for us to honor each of our loyal guests as everyone was a winner,” says Justin McCoy, vice president of marketing at Cousins Subs. “We are excited to send off James on a 5-night Royal Caribbean cruise.”

Marketing & Promotions, News, Cousins Subs