Three fans score big in Cousins Subs Three Point Shootout social media contest— the second promotion run with University of Wisconsin Athletics as part of a one-year partnership.

The contest, which ran from January 26 to February 22, had approximately 8,600 contest app visits and more than 3,300 entries. During the contest, fans were asked to answer three Badger trivia questions on Cousins’ Facebook page for a shot to win one of the three following prizes: a weekend pass to the Conference Basketball Championship Tournament in Chicago, Illinois; free Cousins Subs for a year; or a $100 Cousins Subs gift card and many other Wisconsin Badgers prizes.

In addition to the contest, Cousins kept fans engaged by hosting opportunities on its social media channels to win various Cousins Subs and Badgers prizes.

“Through the Three Point Shootout contest, we were able to further demonstrate our commitment to our state university as a Wisconsin-based brand,” says Justin McCoy, VP of marketing at Cousins Subs. “We’ve received a great response to both social media contests run in conjunction with UW Athletics and look forward to further engagement with Badger’s fans. On, Wisconsin!”

  • Grand Prize Winner: Bill Fischer of Suamico, Wisconsin, won two tickets for all sessions to the Men’s Conference Basketball Championship held on March 13 – March 15, 2015 in Chicago, Illinois, a three-night hotel stay at the Whitehall Hotel in Chicago, and a $500 travel stipend.
  • First Place Winner: Rick Wolff, a UW Alumni and resident of McFarland, Wisconsin, received free subs for a year and a Wisconsin Badgers Sports Package.
  • Second Place Winner: Matt Thome of Neenah, Wisconsin, took home a $100 Cousins Subs gift card and a Wisconsin Badgers Sports Package.


“I thought the contest would be fun to try and I’m a Badger fan so I thought I’d give it a try and see what happens,” Fischer says. “I’m very excited and grateful to have the chance to experience the conference tournament!”


Customer Experience, Marketing & Promotions, News, Sandwiches, Cousins Subs