Del Taco Transforms Into ‘Del Guaco’ for National Guacamole Day

    Industry News | September 15, 2020
    Del Taco guacamole being made.
    Del Taco
    Del Taco’s introduction of Fresh Guacamole reinforces the brand’s unique value oriented quick-service-plus position.

    Del Taco Restaurant, is celebrating National Guacamole Day with free guac and a bold transformation into its guacamole-loving alter-ego, Del Guaco. Starting on National Guacamole Day this Wednesday, September 16, through Friday, September 18, fans can redeem a free snack-size portion of Fresh Guacamole with any purchase via the Del Taco app at their local “Guac-Thru.”

    “The ability to get fresh from scratch guacamole for free conveniently through our ‘Guac-Thrus’ makes Del Guaco the place to be on National Guacamole Day,” says Tim Hackbardt, Del Taco’s Chief Marketing Officer. “Our fresh guacamole has become a fan favorite on our tacos, burritos and even our hamburgers and crinkle cut fries so much that we’ve served up over 175,000 pounds of the crave-worthy guac since launching it in June of this year.”

    According to guests, the top five most popular menu items to top with Fresh Guac are:

    Epic Cali Bacon Burrito

    The Del Taco

    Grilled Chicken Taco

    Queso Loaded Nachos

    Bean & Cheese Burrito

    Del Guaco’s Fresh Guacamole is crafted in each restaurant daily with just four simple ingredients, including Hass avocados, fresh-made pico de gallo, fresh-squeezed lime juice, and a special seasoning blend. It is available at no additional cost with many Epic Burritos or can be added a la carte to any item – including The Del Taco, recently named the Best Fast Food Taco in the U.S. by Thrillist.

    Del Taco’s introduction of Fresh Guacamole reinforces the brand’s unique value oriented quick-service-plus position that builds on the foundation of fresh-grilled chicken, carne asada steak, freshly grated cheddar cheese, and its signature slow-cooked beans made from scratch. It is the brand’s next step in freshness that naturally followed the introduction of fresh avocado slices a few years ago and their more recent move to dump its Nacho Cheese pump and elevate guests to creamy Queso Blanco, crafted with real cheese, real milk, jalapeños and heavy cream.

    News and information presented in this release has not been corroborated by WTWH Media LLC.